Game Acquisition Specialist

1 day ago


Stockholm, Stockholm, Sweden Rovio Sweden AB - Stockholm Full time
Job Description:

The Senior Performance Marketing Manager will work closely with the Performance Marketing Lead to execute our User Acquisition strategy alongside a team of performance marketers. Your core responsibility will be to leverage your performance marketing expertise in order to grow the game's new and re-engaged users acquisition efforts.

Key Responsibilities:
  • Collaborate closely with the UA Lead to execute our strategy for Angry Birds 2 and grow our engaged user base.
  • Manage networks and campaigns, as well as own every aspect about them (budget, analytics etc.).
  • Drive a relentless culture of experimentation on your UA channels, while also ideating and establishing user acquisition funnels on new platforms.
  • Supervise and mentor the junior UA team members and help the UA team by providing analytical and strategic support on how to operate a flawless campaign-mix.
  • Report about our performance marketing operations to stakeholders in an insightful yet concise manner.
  • Be on the lookout to maximise growth opportunities by collaborating with cross-functional teams.
  • Contribute to the creative ideation and production process by providing relevant insights to our Marketing Creative Lead, based on the assets' performance and your knowledge of the market.


Requirements:
  • 5+ years of experience in mobile games and/or app user acquisition.
  • Ability to effectively manage and optimise multi-million dollar acquisition budgets.
  • Wide understanding of UA strategies and channels outside of tracked marketing.
  • Proven ability to partner with cross-functional teams: Product, Finance, Creative and Business Intelligence/ Data Engineering.
  • Balance of data skills and understanding of creatives.
  • Excellent managerial, communication, interpersonal and presentation skill.
  • Growth mindset when you are never satisfied with status-quo, always striving to improve and learn, encouraging teams and colleagues to do the same.


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