
Senior Business Analyst
8 hours ago
We are seeking a highly skilled Senior Marketing Analyst to join our team at OIO. As a Senior Marketing Analyst, you will play a critical role in helping our Marketing organization make data-driven decisions and drive business growth.
About the RoleYou will work closely with the Marketing team to analyze performance, track KPIs, and identify opportunities to optimize campaigns and improve ROI. You will also collaborate with the Growth, Marketing & User Research teams to provide insights into customer acquisition, segmentation, and lead conversion.
Additionally, you will help develop and improve A/B testing methodologies to inform marketing strategies. The ideal candidate will have at least 4 years of experience in data analytics and marketing analysis within a B2B environment.
They should have a proven track record of using data to inform decisions in a marketing context and strong SQL skills. Other required skills include experience with data visualization tools (e.g., Tableau, Looker), marketing analytics tools (e.g., Funnel, Google Tag Manager, AppsFlyer), and ad platforms (Google Ads, Meta Ads, etc.).
The ability to communicate complex data insights to non-technical stakeholders is also essential. Solid understanding of marketing attribution, customer acquisition metrics, and marketing performance indicators is required. Familiarity with various marketing channels and associated data sources and dimensions is also necessary.
About Our CompanyOIO is a leading provider of music streaming services to businesses around the world. We offer a unique blend of products and services that cater to the needs of businesses of all sizes.
Our team is committed to delivering exceptional results and exceeding expectations. We take pride in our work and strive to make a positive impact on our customers and the wider community.
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