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Data Insights Professional
4 days ago
Job Description: Digital Analytics Specialist
Role Overview:The Digital Analytics Specialist will be responsible for analyzing website performance, identifying opportunities for improvement, and implementing data-driven solutions to drive business growth.
The ideal candidate will possess strong analytical skills, excellent communication abilities, and proficiency in web analytics tools.
Key Responsibilities:
- Data Analysis: Analyze website traffic, user behavior, and performance metrics to optimize user experience and conversion rates.
- User Behavior Analysis: Study user journeys and interactions on the website to improve user engagement and conversion rates.
- A/B Testing: Design, implement, and analyze A/B tests to identify areas of improvement.
- Continuous Improvement: Participate in a continuous optimization process, iterating on A/B tests to enhance website performance.
- Data Quality: Identify and address gaps or inaccuracies in data to ensure trustworthy analysis.
- Cross-Functional Collaboration: Work closely with the product team, including designers and product managers, to prioritize improvements and inform UX design decisions.
- Tools Expertise: Proficiency in using web analytics tools such as Google Analytics, Optimizely, and Content Square.
Our team is dedicated to providing exceptional customer experiences through data-driven insights and strategic decision-making.
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