Data-Driven Growth Strategist

4 days ago


Stockholm, Stockholm, Sweden Scandic Hotels Group Full time

Scandic Hotels Group aims to develop the next generation of digital experiences for our guests, guided by customer-centric principles and curiosity. As our Tech Lead for MarTech, you will play a key role in shaping our CRM systems and Loyalty program.

  • Develop and manage all platforms related to CRM, Loyalty, and Marketing communication to ensure a stable and efficient solution.
  • Establish an efficient organization structure to manage these platforms effectively.
  • Lead and mentor team members, promoting collaboration and engagement.
  • Work closely with business stakeholders to define requirements.
  • Ensure data accuracy, system performance, and compliance with privacy regulations.
  • Facilitate data accessibility across platforms and ensure continuous management of customer data.
  • Provide architectural and design directions related to CRM, Loyalty, and Marketing technologies.
About Us

We are the largest Nordic hotel operator with a network of about 280 hotels with 58,000 hotel rooms in operation and under development in six countries. Our goal is to provide exceptional customer experiences that exceed expectations.

We are committed to Diversity & Inclusion initiatives and are a responsible corporate citizen actively engaged in sustainability efforts. With around 20,000 team members, over 10 million guests, and 4 million meetings a year, we have great power to drive transformation and inspire change at scale.

We offer a hybrid setup that suits our team members, allowing them to work flexibly and comfortably. Our headquarters is situated in newly renovated spaces right by Hagaparken on Sveavägen 167 in Stockholm.

  • Strong background in MarTech, including email and performance marketing communication.
  • Proficiency in one or several CRM systems, preferably Salesforce Marketing Cloud, Adobe, and/or Microsoft Dynamics CRM.
  • Previous experience leading a team.
  • Strong technical capabilities and strategic thinking.
  • Experience working with continuous delivery methodologies.
  • Ability to effectively collaborate with business stakeholders.
  • Strong process and data competence with an understanding of business value.
  • Experience in retail and/or Hospitality is considered advantageous.
  • Excellent communication skills in both Swedish and English.


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