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Digital Strategy Manager

1 week ago

Stockholm, Stockholm, Sweden Swedish Match Sales Sweden AB Full time

**Job Summary:**

We are seeking a highly skilled Digital Strategy Manager to join our team at Swedish Match Sales Sweden AB. As a Site Manager, you will be responsible for driving the strategy, development, and optimization of our Nordic websites to ensure best-in-class user experience, content engagement, and performance.

Main Responsibilities:

  • Manage and maintain our Nordic websites, ensuring they align with brand, e-commerce, and digital strategy goals.
  • Develop and manage a website content strategy, including content updates, landing pages, and product pages.
  • Implement SEO best practices, including keyword optimization, metadata management, and technical SEO improvements to enhance organic search performance.
  • Analyze and optimize the customer journey to improve user experience, engagement, and retention.

Requirements:

  • Bachelor's degree in Marketing, Business, Economics, or a related field.
  • 5+ years in digital marketing and ecommerce, ideally acquired on retailing side or manufacturer, or at another key ecommerce category; durables/tech.
  • General knowledge and understanding of the IT-technical aspects of E-commerce.
  • Strong expertise with CMS tools, preferably Optimizely.
  • Proficiency in SEO, SEM and digital marketing tools.

What We Offer:

  • A dynamic and inclusive work environment where everyone's contribution is respected.
  • The opportunity to develop your skills with a global business.
  • A hybrid working model that allows you to balance work and personal life.