Consumer Experience Strategist
2 weeks ago
As a Consumer Experience Strategist at Swedish Match, you will be the key player in designing and continuously improving the consumer journey in our Nordic markets.
You will be responsible for generating powerful consumer insights by aggregating data from multiple sources, which enables the design and deployment of the target consumer experience.
Your main goal is to identify and prioritize consumer pain points, gaps, and opportunities across the entire consumer journey. You will also optimize local consumer segmentation based on global segmentation for IQOS, Snus, and Nicotine Pouches (NP's) and define meaningful local consumer propositions.
In this role, you will define briefs for projects to improve relevant parts of the Consumer journey across channels as well as overall Net Promoter Scores (NPS).
You will provide clear input on content development to the market Marketing & Digital team to ensure customer appreciation across the entire customer lifecycle.
Key Responsibilities:
- Generate powerful consumer insights
- Identify and prioritize consumer pain points
- Optimize local consumer segmentation
- Define briefs for projects
- Provide clear input on content development
About Us:
We are a leading company in the industry with over 200 years of experience. We have chosen to do something incredible - we're totally transforming our business and building our future on one clear purpose - to deliver a smoke-free future.
We are looking for a highly skilled professional with a strong analytical thinking and passion for consumer-centricity, design thinking, and agile ways of working.
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