Senior Marketing Research Specialist

1 day ago


Stockholm, Stockholm, Sweden Rovio Full time
About the Role

Rovio, part of the SEGA family and renowned for its flagship IP Angry Birds, seeks a Senior Marketing Researcher to join its UX research team in Stockholm. The ideal candidate will utilize expertise in user research and player psychology to help stakeholders understand their audience and develop impactful marketing campaigns.

This role involves working closely with various teams, including user acquisition, advertising creative, analytics, product marketing, and game development. Using a diverse range of methodologies, you'll champion a player-first mindset by providing actionable insights to stakeholders through workshops, collaboration, presentations, and reports.

The successful candidate will have the opportunity to work on Angry Birds 2 and contribute to industry-leading marketing content and creatives for user acquisition.

Key Responsibilities
  • Conducting research that informs creative direction and marketing strategies resonating with target audiences.
  • Identifying psychological and cognitive levers influencing the effectiveness of mobile marketing campaigns.
  • Evaluating and recommending new research techniques, technologies, methodologies, and process improvements.
  • Influencing and giving recommendations to creative, game, and management teams, and delivering actionable insights to product and marketing teams based on findings.


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