Product Marketing Director

2 weeks ago


Västerås, Västmanland, Sweden Systemair AB Full time
About the Role

We are seeking a highly skilled Product Marketing Director to oversee product marketing activities in our Group. As a key member of our team, you will drive change to optimize our value proposition and product marketing process, aiming to increase competitiveness and improve profit margins.

In this role, you will be responsible for creating and executing a product marketing strategy to enhance communication around our product offerings. You will lead, coach, and develop the product marketing team, ensuring that they have the necessary skills and resources to succeed.

Your responsibilities will also include developing and sharpening customer value messaging and positioning strategies for respective channels and target groups. Additionally, you will develop Sales Enablement processes and tools to empower Sales teams throughout the Systemair Group.

You will leverage different channels and communication packaging to correspond to the customer and stakeholder journey. Furthermore, you will customize product messaging, positioning, Features, Advantages, and Benefits (FAB) for the respective product areas.

This role requires strong analytical skills and commercial acumen, as well as excellent communication and leadership abilities. If you thrive in a high-paced environment and enjoy building strong relationships based on honesty and trust, we encourage you to apply.

About Us

We are Systemair AB, a leading company in ventilation with operations in 54 countries worldwide. Since our founding in 1974, we have demonstrated positive operating profits and achieved average growth of about 10 percent over the past decade.

We manufacture and market energy-efficient and sustainable products that contribute to an improved indoor climate and reduced carbon dioxide emissions. Our goal is to strengthen our product marketing function and focus, and we believe that the right candidate can help us achieve this objective.



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