Fashion Content Director

2 weeks ago


Stockholm, Stockholm, Sweden H&M Group Full time

At H&M Group, we're seeking a highly skilled Fashion Content Director to shape the creative expression of our social channels. This role requires a strong sense of fashion, cultural relevance, and platform expertise to translate brand strategy into engaging, social-first content that resonates with diverse audiences.

This position entails leading concept development and creative delivery, ensuring the brand's social content is innovative, on-trend, and audience-centric. You will oversee and coach social creatives, ensuring all produced content aligns with the brand's identity, campaign guidelines, and broader strategy.

  • Creative Leadership: Drive Concept Development and creative delivery, ensuring the brand's social content stays ahead of the curve.
  • Trend Monitoring & Insights: Stay attuned to social media trends, platform updates, and audience behaviors to ensure the brand remains competitive and culturally relevant.
  • Network & Partnerships: Establish a strong global creative network of leading talent (internal and external) to help generate and execute ideas on a global scale.
  • Production Oversight: Supervise the creation of high-quality social content, ensuring efficient execution while maintaining brand standards.

We see that you have:

  • 6+ years experience in social media and creative production, with a focus on conceptual development across social channels.
  • A strong sense of fashion with an eye for how to create highly inspiring and relevant fashion content.
  • Proven ability to lead a creative team to balance brand, business & channel requirements.
  • Skilled in interpreting social insights and metrics, driving data-informed creative decisions.

Performance Metrics:

  • Audience engagement, reach, and growth across social platforms.
  • Creative alignment with brand identity and business objectives.
  • Culturally relevant and inspiring content that drives brand consideration.
  • Incorporation of trends and insights into social strategy and execution.


  • Stockholm, Stockholm, Sweden TN Sweden Full time

    About the CompanyTN Sweden is a leading digital marketing agency specializing in SEO and content marketing. Our team is passionate about helping businesses succeed online, and we are committed to delivering exceptional results for our clients.We are currently seeking a Content Marketing Director to join our team, someone who shares our passion for digital...


  • Stockholm, Stockholm, Sweden Northzone Full time

    Northzone, a leading global full-stack venture capital fund, seeks a Content Strategy Director to drive data-driven storytelling and elevate our content strategy. As the successful candidate, you will shape and execute content creation, editorial direction, and multi-channel storytelling.Responsibilities:Elevate the Northzone brand identity and positioning...


  • Stockholm, Stockholm, Sweden H&M Group - Stockholm Full time

    **Job Responsibilities**The Global Social Content Director will be responsible for developing and executing a comprehensive social content strategy that drives business results and engages our target audience.This includes overseeing the creation of high-quality social content, monitoring and adapting to social trends and platforms, and establishing a strong...


  • Stockholm, Stockholm, Sweden Shopunderstatement Full time

    About ShopunderstatementWe are Shopunderstatement, a Swedish fashion brand that has been making waves in the industry since our inception in 2017. As a female-founded company, we are dedicated to empowering women through high-quality, stylish, and sustainable products. We are now seeking an exceptional Senior E-Commerce Manager to lead our online retail...


  • Stockholm, Stockholm, Sweden TN Sweden Full time

    Job Title: Director of Media DistributionThis role involves developing and executing global distribution strategies for major Esports events to ensure content is effectively distributed across partnered streaming services and social platforms.About EFGEFG is an equal-opportunity employer that celebrates diversity and is committed to creating an inclusive...


  • Stockholm, Stockholm, Sweden EkonomiLogistik Full time

    Job DescriptionAs a seasoned Influencer Campaign Manager, you will be responsible for executing global influencer marketing campaigns to achieve brand and business goals. You will develop clear strategies, ensure efficient execution, and maintain high-quality performance in influencer marketing.You will secure channel implementation both globally and...


  • Stockholm, Stockholm, Sweden TN Sweden Full time

    About TOTEMEToteme is a Swedish luxury fashion brand known for its commitment to sustainability and quality. Founded in 2014 by Elin Kling and Karl Lindman, the label has established itself as a leader in the industry.The RoleIn this position, you will serve as the Product Development & Production Director, overseeing the entire product lifecycle from...


  • Stockholm, Stockholm, Sweden H&M Group - Stockholm Full time

    **Job Overview**We are seeking a highly skilled and creative individual to lead our social media content efforts as the Social Media Creative Lead. In this role, you will be responsible for shaping the creative expression of H&M on social and branded channels.As the creative force within the social media team, you will oversee conceptual development and...


  • Stockholm, Stockholm, Sweden Chanel, Inc. Full time

    Chanel Sweden is currently looking for a talented Fashion Boutique Associate with a passion for client service and an expertise in fashion to join our Stockholm Fashion team.The job of a Fashion Boutique Associate is to maximize all sales opportunities whilst maintaining the CHANEL standards in all areas. To create strong client relationships and brand...


  • Stockholm, Stockholm, Sweden Latitude Digital Marketing Full time

    Latitude Digital Marketing is seeking a highly skilled Senior SEO Content Manager to join our team. This is an exciting opportunity to work with a renowned home, fashion, and beauty eComm retailer, developing and implementing content-focused SEO strategies that drive organic growth and elevate brand visibility.About the RoleYou will be responsible for...


  • Stockholm, Stockholm, Sweden Latitude Digital Marketing Full time

    Latitude Digital Marketing is seeking a highly experienced Senior SEO Content Manager to join our team. As a key member of our content strategy team, you will play a pivotal role in shaping content-led SEO strategies that drive organic growth and elevate brand visibility for our clients.About the PositionYou will be responsible for leading the development of...


  • Stockholm, Stockholm, Sweden Latitude Digital Marketing Full time

    We are seeking a talented Senior SEO Content Manager to lead our content strategy initiatives at Latitude Digital Marketing. In this role, you will be responsible for developing and implementing content-led SEO strategies that drive organic growth and elevate brand visibility.Main Responsibilities:Develop and implement content-focused SEO strategies aligned...


  • Stockholm, Stockholm, Sweden Ogury Full time

    Job DescriptionCraft engaging B2B content that resonates with target audiences and positions Ogury as an industry leader and innovator.Create innovative content formats that deliver valuable insights to our audience, strengthening our brand reputation.Cultivate and maintain strong relationships with key media contacts and reporters in the UK and US...


  • Stockholm, Stockholm, Sweden Electronic Arts Full time

    In this role as a Digital Content Creator, you'll work closely with our Frostbite content team to build tech demos and create documentation and training materials to educate the Frostbite community and broadcast Frostbite's capabilities.Your focus on terrain procedural solutions and algorithms will drive innovation in open world, terrain world building, and...


  • Stockholm, Stockholm, Sweden Totême Full time

    About UsTotême is a Swedish fashion house driven by a passion for creating a modern uniform through distinct design cues, meticulous craftsmanship, and methodic repetition.We are committed to making decisions that benefit people, animals, and the planet. Our goal is to maintain exceptional customer experience standards aligned with our brand values.The...


  • Stockholm, Stockholm, Sweden Shopunderstatement Full time

    About ShopunderstatementShopunderstatement is a pioneering force in the fashion industry, dedicated to empowering women and challenging traditional market norms. As a female-founded brand from Sweden, we have made significant strides since our inception in 2017. Our mission is to revolutionize the way women perceive themselves, offering high-quality,...


  • Stockholm, Stockholm, Sweden Language Bear Ltd Full time

    Language Bear is an international content creation company. The team consists of 1000+ native speakers, working mostly remotely and fluent in 60+ languages. Our expert writers create engaging texts that are SEO-friendly and specifically tailored to the needs of the client. We have extensive experience in various topics and successfully completed projects for...

  • Head of Content

    3 weeks ago


    Stockholm, Stockholm, Sweden Northzone Full time

    Northzone, a leading global full-stack venture capital fund, is looking for a Head of Content to drive data-driven storytelling, elevate our content strategy, and work hand in hand with our marketing team to amplify our brand narrative.As Head of Content, you will shape and execute content creation, editorial direction, and multi-channel storytelling,...


  • Stockholm, Stockholm, Sweden TN Sweden Full time

    Experienced Swedish Content Writers (Medical & Pharmaceuticals), StockholmClient:Language BearLocation:Stockholm, SwedenJob Category:OtherEU work permit required:YesJob Reference:85b14f42f935Job Views:6Posted:15.03.2025Expiry Date:29.04.2025Job Description:Language Bear is an international content creation company. The team consists of 1000+ native speakers,...


  • Stockholm, Stockholm, Sweden Jellyfish Full time

    At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.Jellyfish is a unique fusion of tech enthusiasts, creative minds, and data experts, all united to empower brands in their digital...