Fashion Brand Influencer Marketing Strategist

1 week ago


Stockholm, Stockholm, Sweden EkonomiLogistik Full time
Job Description

As a seasoned Influencer Campaign Manager, you will be responsible for executing global influencer marketing campaigns to achieve brand and business goals. You will develop clear strategies, ensure efficient execution, and maintain high-quality performance in influencer marketing.

You will secure channel implementation both globally and locally. This involves executing global influencer campaigns regionally, aligning with global goals and local nuances. You will optimize short-form content (TikTok, Reels) for performance and collaborate with creators to deliver engaging, high-performing content that resonates with regional audiences.

Your Key Responsibilities:

  • Identify and select top regional influencers aligned with brand values and campaign goals.
  • Build strong relationships with creators and agencies for smooth execution and manage briefings to ensure clear understanding of the campaign vision, deliverables, and timelines.
  • Provide creative input and strategic support for project pitches.
  • Shape campaign ideas for both regional and global audiences, collaborate with global and local teams to align concepts with global standards and local preferences.

About Us

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.



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