Influencer Campaign Specialist

1 week ago


Stockholm, Stockholm, Sweden H&M group Full time
Job Description

This role is part of our Global Influencer Marketing Team at H&M Group. The successful candidate will be responsible for developing and implementing global influencer marketing strategies that drive brand awareness and engagement.

Main Responsibilities:
  1. Develop clear strategies for executing global influencer marketing campaigns.
  2. Collaborate with cross-functional teams to integrate influencer campaigns into the broader marketing strategy.
  3. Optimize short-form content (TikTok, Reels) for performance and collaborate with creators.
  4. Build strong relationships with influencers and agencies for smooth execution.
What You Need to Succeed:
  • 5+ years of experience in influencer marketing, preferably in the fashion industry.
  • Strong understanding of social media platforms and their respective audiences.
  • Ability to work independently and collaboratively within a team environment.


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