Product Marketing Strategist

9 hours ago


Stockholm, Stockholm, Sweden Tietoevry Full time

In this newly established role, you will be responsible for driving the positioning, messaging, and product marketing for our Lifecare-branded data, AI, and analytics offering. You will report to the Head of Marketing and Communications, Tietoevry Care, and in matrix to the Head of Business Development, Data-Driven Care.

You will work closely with our Data Driven Care business unit leaders and product management, as well as colleagues in sales, marketing, and communications, to define and communicate our products' unique value propositions and generate compelling content.

About Us:

Tietoevry creates purposeful technology that reinvents the world for good. We are a leading technology company with a strong Nordic heritage and global capabilities. Based on our core values of openness, trust, and diversity, we work with our customers to develop digital futures where businesses, societies, and humanity thrive.

Main Responsibilities:

  • Create and oversee production of marketing content, including, among other assets, customer use cases, white papers, product demos, and presentations.
  • Develop messaging frameworks and sales collateral to communicate product benefits, ensuring alignment with brand tone and strategic goals.

We are looking for someone with:

  • Proven track record of creating impressive product storylines and messaging for a diverse professional audience, preferably in the health and care or similar B2B setting.
  • Experience in working with international, cross-functional teams and managing multiple projects in a fast-paced environment.
  • A suitable degree in Marketing, Communications, Business, or a related field.
  • 5+ years of experience in product marketing, with at least 3 years in B2B or Business to Public Sector, preferably in software, healthcare, or other advanced technology fields.
  • Excellent written communication and storytelling skills in English, with the ability to convey complex information clearly and persuasively towards diverse professional target groups.
  • Professional proficiency in either Swedish, Finnish, or Norwegian is a benefit but not mandatory in this role.


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