Marketing Communications Expert

3 days ago


Stockholm, Stockholm, Sweden Traka (Assa Abloy) Full time

About the Role

The Marketing Communications Specialist will be responsible for planning and executing integrated marketing campaigns for HID's Authentication Business Unit within the Identity and Access Management (IAM) solutions sector.

This role involves collaborating with HID's corporate marketing teams to ensure successful execution in alignment with the BU business strategy.

The Marketing Specialist will work closely with the digital engagement team, product marketing team, and sales across the Business Unit.

Key Responsibilities:

  • Developing and executing multi-channel campaign strategies in collaboration with marketing communications, product marketing, digital engagement, and sales teams
  • Reviewing and enhancing nurture and primary email campaigns to improve inbound engagement
  • Coordinating events, tradeshows, and product launches with the corporate event team and product marketing team
  • Analyzing performance of the integrated campaigns (both digital campaigns and events), including engagement metrics, lead quality, and pipeline generation, to increase ROI and quality opportunities
  • Creating and managing new landing pages, social content, webinar presentations, videos, sales templates, and scripts
  • Supporting webpage optimization and recommend keyword and copy improvements
  • Contributing to quarterly and annual strategic campaign plans
  • Handling daily administrative duties, including purchase order and invoice processing
  • Managing daily lead data management and list imports as part of standard processes, collaborating with internal and external stakeholders
  • Maintaining relationships with third-party vendors and external agencies


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