Director of Digital Strategy

1 week ago


Stockholm, Stockholm, Sweden Yabie AB Full time

Yabie is a fast-growing SaaS company dedicated to empowering SMEs with innovative solutions that streamline operations and drive growth. We specialize in POS solutions, providing businesses with easy-to-use, scalable technology that helps them succeed.

The Role

We are seeking an experienced marketing professional to lead our small but agile marketing team as the Head of Marketing. This is a hands-on leadership role, where you will drive both strategy and execution to accelerate growth, enhance brand visibility, and generate high-quality leads. You will work closely with sales, product, and customer success teams to align marketing efforts with business objectives.

Key Responsibilities
  • Develop and execute a data-driven marketing strategy to drive awareness, acquisition, and retention.

  • Own demand generation and lead generation efforts, optimizing multi-channel marketing campaigns (SEO, PPC, email, content, social, etc.).

  • Strengthen the brand position and messaging to effectively engage SME customers.

  • Manage and optimize the marketing funnel, ensuring seamless handoffs to sales.

  • Oversee content marketing strategy, developing high-quality thought leadership and product-focused content.

  • Implement marketing automation tools and CRM strategies to improve efficiency and reporting.

  • Analyze and report on campaign performance, continuously optimizing for ROI.

  • Lead and mentor a small marketing team, fostering a culture of creativity and data-driven decision-making.

  • Collaborate with sales and product teams to ensure alignment on messaging, product launches, and go-to-market strategies.



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