Marketing Data Analyst
8 hours ago
At Embark Studios, we are seeking a skilled Marketing Analyst to join our team. As a key member of our marketing department, you will be responsible for analyzing campaign data from digital advertising platforms and leveraging insights to drive strategy adjustments and optimize performance.
Key Responsibilities:
- Analyze campaign data from Google Ads, Meta Ads, and TikTok Ads to assess performance, extract insights, and inform decision-making.
- Create custom dashboards and reports to track KPIs, using insights to drive strategy adjustments and optimize performance.
- Leverage A/B testing and other testing methodologies to enhance campaign performance and refine targeting strategies.
- Work closely with the in-house marketing team and external agencies to strategize, execute, and enhance campaigns that increase brand reach and player engagement.
About Us:
We welcome game makers of all backgrounds and experiences. Our team is passionate about creating engaging experiences and invites talented individuals to contribute to this effort. We foster an inclusive environment where creativity thrives.
Requirements:
To succeed in this role, you should have a strong analytical mindset with excellent attention to detail, proficiency in SQL for querying and data analysis, and experience working with agencies or third-party partners to drive marketing results.
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