![Soundtrack Technologies Sweden AB](https://media.trabajo.org/img/noimg.jpg)
Business Intelligence Analyst
1 day ago
Soundtrack Technologies Sweden AB is a Stockholm-based start-up that specializes in music streaming services for businesses. Our service caters to both small customers, like local hairdressers, and larger enterprises. Simplicity and ease of use are key features of our service, reflected in our catchphrase 'just press play'.
Our business model differs from home music streaming, as it involves collaborative, multi-user, and multi-location services where businesses require a vast selection of continually updated music.
We're committed to making informed decisions at both the macro and micro levels. This is where our Analytics department comes in – a tight-knit team consisting of analysts and data engineers who share a passion for music and data.
The RoleWe're seeking an experienced Business Intelligence Analyst to join our team. As a Sales & Marketing Analyst, you'll be a key player in helping our Sales organization make data-driven decisions and support our Marketing team with impactful insights.
You'll dive deep into sales performance, lead generation, marketing KPIs, and customer behavior to unlock actionable insights that directly influence strategy. This role offers a unique blend of working closely with sales operations while supporting the marketing department's efforts to enhance customer acquisition, engagement, and retention.
Responsibilities- Work directly with the Sales team to analyze performance, track KPIs, and identify opportunities to optimize sales processes and improve conversion rates.
- Collaborate with the Marketing department to support demand generation efforts and measure the effectiveness of campaigns and initiatives.
- Provide insights into customer acquisition, segmentation, and lead conversion.
- Help develop and improve A/B testing methodologies to inform both sales and marketing strategies.
- Support strategic initiatives by delivering actionable insights to senior leadership.
- Work cross-functionally with Sales and Marketing teams to build reports and dashboards that measure progress against KPIs.
- Maintain and expand the Marketing and Sales data architecture across multiple systems in collaboration with stakeholders and engineering.
- Conduct detailed analysis of key sales and marketing data, such as lead-to-sale performance, customer lifetime value, return on ad spend, customer journey mapping, or incrementality.
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