Digital Marketing Manager

2 weeks ago

Stockholm, Sweden Lurkit Full time

As Lurkit’s Digital Marketing Manager , you will lead the development and implementation of our digital marketing strategies, focusing on optimizing online channels to increase brand presence and generate leads.

Your role will encompass overseeing various digital marketing initiatives, including email marketing, social media management, PPC (pay-per-click) campaigns, and online advertising. You'll collaborate closely with cross-functional teams to drive impactful campaigns that resonate with our target audience and drive measurable results.

This role requires a strategic thinker with a proven track record in digital marketing, a deep understanding of online advertising platforms and true experience gaming.

You’ll work with a team of specialists but it is expected that you have an equally good understanding of each individual initiative and can work hand-ons in those work streams.

Responsibilities

  • Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive user engagement, and generate leads from both Organic and Paid channels

  • Oversee all aspects of digital marketing campaigns, including email marketing, social media marketing, PPC (pay-per-click) campaigns, and online advertising.

  • Plan and execute targeted PPC campaigns across various platforms, such as Google Ads, LinkedIn Ads, and Twitter Ads, to drive traffic and conversions.

  • Manage and optimize email marketing campaigns to improve open rates, click-through rates, and conversion rates.

  • Work with the Content Marketing, Social and Community team to drop engaging content in paid social media channels, driving user engagement and fostering community growth.

  • Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.

  • Stay informed about industry trends and best practices in digital marketing, continually seeking opportunities to enhance Lurkit’s online presence and drive results.

  • Collaborate with cross-functional teams to ensure alignment of digital marketing initiatives with overall business objectives and brand identity.

Key Qualifications

  • Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience.

  • Certifications in Google and Meta ad platforms.

  • Proven experience in digital marketing, with a focus on email marketing, social media management, PPC campaigns, and online advertising.

  • Strong analytical skills, with the ability to interpret data and generate actionable insights to drive campaign optimization.

  • Proficiency in digital marketing tools and platforms, including email marketing software, social media management tools, and advertising platforms (e.g., Google Ads, Facebook Ads).

  • Excellent communication skills, with the ability to effectively collaborate with cross-functional teams and communicate complex ideas to non-technical stakeholders.

  • Detail-oriented with strong project management skills, able to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.

  • Passion for gaming and a deep understanding of gaming culture and industry trends.

Why join Lurkit?

We want to evolve the entire gaming industry. By providing developers and publishers with more qualitative market data and marketing tools, we enable better decision-making that will lead to better games. Better games create better conditions for content creators to maintain and build their brands and provide consumers with better experiences.

At Lurkit, you are part of an innovative and fast-paced environment. We are passionate about what we do and you will be working with a team of high-performing individuals who love video games.

We value your personality and we believe you're passionate about your work, ambitious and work hard to reach your own goals

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