Range & Product Communication Specialist | IKEA Marketing & Communication

2 days ago

Älmhults Kommun, Sweden IKEA Marketing & Communication AB - Älmhult Full time
Range & Product Communication Specialist | IKEA Marketing & CommunicationIKEA Marketing & Communication AB

Krav:

  • Informatör/Kommunikatör - 2-4 års erfarenhet

Company Description:

The IKEA vision is to create a better everyday life for the many people – and we're always searching for new and better ways to do it. With creativity, IKEA Marketing & Communication AB connects the IKEA range, with the hearts and minds of the many people. This is where we develop the global communication and marketing content and solutions that enable IKEA retailers to grow and position IKEA as a purpose-led business and an expert in life at home.

IMC is based in Älmhult, Sweden – the heart of IKEA. Our strength is our 400+ talented co-workers: strategists, channel experts, developers, photographers, motion media producers, 3D artists, graphic designers, copywriters, interior designers, and many more competences. Our culture and values guide us in everything we do. We become better as a team by building on our strengths and differences. Together, we strive for an inclusive work environment where we all feel safe, welcomed, respected, supported, and appreciated for who we are and what we contribute with. We are proud of our craftsmanship and ability to unleash creativity at scale.

This is the place where you can inspire billions of people around the world to create a better life at home. Are you ready to make a better everyday life for the many people? We want to hear from you

The Range & Product Communication Area, within the Strategy & Plan function, is accountable for the IMC business leadership of the assignment to develop and deliver communication content that supports the IKEA range offer. We are now looking for a Range & Product Communication Specialist to join our team

Job Description:

The Range & Product Communication assignment is the biggest assignment in IMC, with thousands of assets being delivered for every sales start. As part of the Product Communication assignment, IMC leads the development and production of impactful and inspiring content that contributes to the conversion of customers, by enabling them to make an informed purchasing decision.

As a Range & Product Communication Specialist you will be responsible for:

  1. Leading the periodical planning of product communication and information content, and for securing content planning alignment between Range and Product Communication.
  2. Leading the product communication content mapping, based on the detailed product input from range areas, securing that communication needs are captured and reflected in relevant content formats and solutions.
  3. Securing a coherent customer experience by evaluating communication needs from different range areas to identify similarities, dependencies and impact the total delivery and scope.
  4. Leading the debriefing of the product communication content to Range Areas, and anchoring the debrief with IMC Studios, to prepare the team for coming content orders.
  5. Assignment leadership of the approved unplanned and planned on-request projects within product communication.
  6. Contributing to the continuous development of the product communication assignment in IMC, by identifying and capturing content and capability development opportunities (e.g. asset types, templates, business rules, ways of working, processes, digital solutions, methods etc.).
  7. Main contact with Range Area Product Communication Specialists, as well as with the IMC Studios Project Team, in product communication topics.

Qualifications:

Extensive experience from working with Product Communication in IKEA, with in-depth knowledge and understanding of product communication frameworks, tools, infrastructures, ways of working and guidelines etc.

Experience from working with Product communication within a Range Area in IKEA of Sweden, or in IMC, with an understanding of the interdependencies between the product development processes in IoS and the content development process in IMC.

Expert in the product communication analysis methodology and understanding of its relation to the product development processes.

Knowledge about today's omnichannel landscape, the customer journey, and how customers consume and experience communication content.

Knowledge about the IKEA brand, values, copy and visual identity, tone of voice.

Experience from leading in the unknown and deliver value in ever-changing conditions.

Strong written, visual, and spoken communication skills, as well as fluency in English.

You are passionate about enabling an impactful and effective content delivery that inspires and enables customers to make an informed purchasing decision. You are curious by nature, and continuously strive to increase your own knowledge base. You understand complex details but can easily switch into a holistic perspective to prioritise and make decisions based on business value.

You are energized by supporting and empowering others by sharing your experience and knowledge. You facilitate collaboration and build trusting stakeholder relationships.

Your structured mindset, and strong sense of logic, allows you to identify synergies and optimisations. You lead and prioritise your own work and handle multiple deliverables simultaneously.

You are a true ambassador of IKEA values, with an interest in home furnishing and passion for strengthening the IKEA Brand.

Additional Information:

This is a permanent role based in Älmhult. We believe that presence and spending the majority of the working time in the workplace, is important.

If you are ready to inspire billions of people around the world, and contribute to converting even more of the many people to IKEA customers, then we want to hear from you

Apply to this position by registering your CV and answering the below three questions:

  1. What makes this role interesting for you? Elaborate on your motivation.
  2. Why are you a good fit for this role? Elaborate on your qualifications.
  3. What, in your opinion, is the no 1 opportunity in making IKEA product communication stronger?

We look forward to receiving your application in English by 21 February 2025.

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