Public Relations Manager

2 weeks ago

Lund, Skåne, Sweden Tetra Pak Full time

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At Tetra Pak we commit to making food safe and available, everywhere; and we protect what's good – protecting food, protecting people, and protecting the planet. By doing so we touch millions of people's lives every day. And we need people like you to make it happen.

Would you like to join Tetra Pak and be our Public Relations Manager responsible for our packaging solutions and innovations?

Within the Global Public Relations team, you will play an active role providing input to the public relations strategy and support the overall packaging communications strategy.

This role bridges the innovative work of two key business units: Packaging Solutions and Development & Technology. We produce over 180 billion packages each year and understand that different food and beverages have diverse customer requirements, and packaging must be both environmentally sustainable and optimised for global distribution. Whether it's innovating the packaging solution for the newest plant-based drink, to extending shelf life, using certified recycled materials, or further developing renewable materials, this role needs to communicate all of this and more

In addition to this, the role promotes our engineering expertise, which leverages world-class manufacturing technologies, and of course showcases our amazing people who develop world leading food processing and packaging solutions.

In this position you will lead and drive public relations activities across all channels to communicate our customer value and global packaging expertise and portfolio to key opinion leaders, international industry media, sustainability stakeholders, and business media to reach relevant customer profiles. Join us as we pioneer safe, innovative processing and packaging solutions that engage consumers and protect our planet.

The position is based in Lund, Sweden or Modena, Italy and reports to the Public Relations Director.

What you will do
  • Develop and manage the international media relations strategy and execution for packaging solutions and innovations
  • Work closely with Communications Director Packaging responsible for our packaging solutions and innovations communications strategy, across all relevant channels to ensure consistent messaging and maximum business impact
  • Plan and implement public relations activities for product and category campaigns in partnership with the packaging communications team
  • Manage the news pipeline to create compelling news hooks, working effectively with packaging communications managers, product management, product marketing, and other business units as applicable
  • Develop and oversee baseline public relations programs, such as speaking opportunities
  • Handle relevant packaging media enquiries, briefing executives and closely collaborating with senior management on message development
  • Draft statements, Q&As, and press materials; and write, edit and approve content, including using social and online media to distribute
  • Position Tetra Pak as a thought-leader in front of its peers in the industry through sponsorship and speaking placements
  • Increase the visibility of customers' global references across all media channels
  • Collaborate with communications colleagues in the markets to leverage global public relations activities at a local level
  • Lead and collaborate with agencies to develop plans and materials in alignment with the public relations strategy
We believe you have
  • 10+ years of experience in communications and media relations, having worked in-house or in agencies
  • Experience in an international corporate environment and relevant working areas
  • Outstanding message development, English writing and editing, and presentation skills
  • Stakeholder engagement and alliance building expertise
  • Track record in successfully collaborating with cross-functional and cross-country teams
  • Documented experience developing and executing public relations strategies; communications plans including copy writing; and writing press releases and articles
  • University degree; preferably in Communications, Journalism, or Business Administration
  • High proficiency in English

The ideal candidate will possess excellent communication skills (including both written and spoken English); an instinct for news; and the ability to identify opportunities to raise Tetra Pak's global packaging profile. They will have a strong understanding about all aspects of external communications and be able to build strong relationships across the business to produce best-practice communications. They will use all forms of public relations to build, maintain and manage the awareness and reputation of Tetra Pak's packaging solutions and innovations as the leading supplier of sustainable solutions for packaging in the food and beverage industry.

As an individual, you possess self-drive, an open mind, and creativity. You excel at handling challenging situations, demonstrating a structured approach to tasks. Your project management skills are outstanding, and you pay meticulous attention to detail. You effectively prioritise and adapt when urgency arises. Additionally, you excel in communication, collaboration, and stakeholder management, with a keen understanding of business strategy and business impact.

We Offer You

  • A great team where we help each other to reach our goals
  • Exciting challenges with ample opportunities for development and training in a truly global landscape
  • A culture that pioneers a spirit of innovation where our engineering expertise drives visible results
  • Equal opportunities with an environment that values diversity and inclusion
  • Competitive compensation and benefits with flexible working arrangements

Apply Now

If you are inspired to be part of our promise to protect what's good; for food, people, and the planet, apply through our careers page at .

This job posting expires on

To know more about the position contact Christina Appelgren at
Questions about your application contact Sara Johannesson
For trade union information contact Sveriges Ingenjörer Lars Haraldsson at and Unionen Lisbeth Larsson at

Diversity, equity, and inclusion is an everyday part of how we work. We give people a place to belong and support to thrive, an environment where everyone can be comfortable being themselves and has equal opportunities to grow and succeed. We embrace difference, celebrate people for who they are, and for the diversity they bring that helps us better understand and connect with our customers and communities worldwide.

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