Website Content Manager – PoM

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2023 Electrolux Group had sales of SEK 134 billion and employed 45,000 people around the world. For more information go to

Website Content Manager – Peace of Mind and Care and Accessories (POM and C&A)

About the role:

As the Website Content Manager – POM and C&A at Electrolux, you will play a crucial role in enhancing user experiences and driving business growth through strategic content management. You will be responsible for curating, creating, and managing website content related to after-sales services, care products and accessories to enhance the customer journey and ensure peace of mind for our customers. Your work will directly make sure that we are optimizing the customer journey to showcase offerings at the right time, in the right way to the right customer enabling us to benefit customers and drive sales and conversion.

You will be part of a cross-functional team responsible for building a world-class website for our customers and business. You will work proactively with stakeholders, making shared decisions on strategy and goals, exploring different development options, and guiding the team towards value and rolling out content to our website. You will also measure key metrics to ensure the content we create provides value to our users and to our business. You will need to be analytical, technically minded, consumer focused and very data driven. You like working with others and getting things done.

As the Website Content Manager – POM & C&A you will focus on creation, activation and optimization of brand and product story telling on-site, engaging with partners for feedback and requirements, and coordinating with others to bring our content to life. You will work closely with the full Web Content Team to ensure delivery of content within the POM & C&A space is aligned with the overall content strategy. You will have the responsibility of ensuring that the brand language, tone of voice and content principles carry through all published content.

We are a team committed to delivering outstanding consumer experiences designed to scale across our markets. We believe it's critical to put the customer at the heart of what we do and how we communicate.

Key Responsibilities:

1.Content Strategy: Develop and execute a comprehensive content strategy aligned with ensuring that all content supports and enhances the user- experience throughout the POM and C&A journey.

2.Content management: oversee the end-to-end content lifecycle including planning, publishing, and maintenance to ensure accuracy, relevance and consistency across digital touchpoints. Part of this will be identifying where new content needs to be created.

3.Commercial Area Offers Integration. Collaborate closely with POM and C&A programs to integrate commercial area-related content seamlessly into the user experience to drive sales and conversion, awareness, and participation

4.Cross-functional collaboration. You will attend regular stand-ups, retrospectives and ceremonies to help drive project launches, share information and define priorities using your expertise.

• With the broader CDI XO Product organization you will plan, prioritize and execute on the CDI Commercial Agenda and the Consumer Experience development of the Electrolux Branded Web Assets.
• With the Marketing Ops and the Communication planning you will develop the website content roll-out plan for all major POM and C&A initiatives. Partner with commercial area owners to create detailed front-loaded website content calendars to brief into content teams and plan roll-out across web properties in key markets.
• With Content to ensure creation and use of compelling, relevant and engaging content that is tailored to the customer journey.
• Working with Experience Marketing teams to plan and create detailed content briefs for all key product launches by CA and Country ensuring highlight of key features and benefits as well as focus products and services.
• With the Local Markets, you will ensure localization of website content and campaigns, and timely rollout of Key Initiatives and product launches in Key markets.
• With the Web & Outbound you will help implement SEO best practices and optimization to drive discoverability of POM and C&A content for products and offerings and to make sure that the website supports outbound communication focused on driving conversion, sales and lifetime value.

5.User experience and core metrics: You will own and drive key Website Experience metrics related to POM and C&A including session, time on site, Bounce Rate, Conversion (add to cart, Book a service etc).

6.Drive Improvement. You will useGA-4 analytics and other tools to analyze customer behavior, feedback, and performance metrics to identify opportunities for improving the effectiveness and impact of POM and C&A content. Based on this data, you will create briefs with clear hypothesis and present them to the broader CDI XO teams during springs meetings to prioritize, and action. Follow-up on performance using predetermined success metrics and create roll-out plans if successful.

7.Brand Messaging. You will represent the website content team in cross functional forums to maximize content effectiveness and consistency of our brand and messaging across touch points.

8.Compliance and Governance. You will ensure that all POM and C&A related content adhere to legal and regulatory requirements, brand guidelines and quality standards, maintaining brand integrity and trust.

9.Sales Area and Content Expert. You will stay updated on industry trends, emerging technologies, and best practices in content management and user experience optimization, actively seeking opportunities to enhance website performance and effectiveness when it comes to POM and C&A.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or related field or relevant Business experience with at least 5-8 years of digital development experience, focused on shaping the online consumer journeys and leading the development of web / app features and functionalities.
• Experience with Google Analytics is required and GA4 Certification is preferred.
• Good working "end user" knowledge of at least one web content management system (CMS), such as EpiServer CMS, Drupal, WordPress, Magento, etc.
• Experience with project management, agile development, is preferred
• Outstanding ability to process and synthesize information and formulate a POV
• Excellent written, verbal and presentation skills, attuned to cross-cultural communication differences
• Excellent English proficiency, written and spoken.
• Knowledge of user-centered design principles, UX Design best practices, trends and emerging technologies

Who you are:

• Team player – it's about working together and coordinating to deliver a better product offering.
• Proactive - keen for new experience, responsibility and accountability, you are self-driven, and results-oriented with a positive outlook.
• Negotiator - excellent communication skills with the ability to influence stakeholders at all levels across by building strong interpersonal relationships and helping bring stakeholders, peers and colleagues together towards the same goal.
• Data driven – with strong analytical skills that form the basis of your decision making.
• Consumer-everything – with focus on creating outstanding consumer experiences that drive business value.
• Dynamic – think in a creative and strategic way but are adept at delivering operationally to ensure tasks are followed through to completion.
• Fast learner – with the ability to adapt quickly in unfamiliar situations.

Keeping you Healthy and Safe

We want you to return home in even better shape than when you started, so we need you to help us do this by making sure you follow a few simple steps. We need you to:

• Make sure you take reasonable care for your own health and safety, and
• Take reasonable care that what you do (or what you don't do when you should have) doesn't affect the health and safety of others, and
• Follow reasonable instructions that we might give from time-to-time, such as reporting incidents and hazards, and
• Follow policies or procedures, so long as it's reasonable and we've told you about it, and
• Attend training that helps you to work safely