Brand Performance Marketing Manager

4 weeks ago

Stockholm, Sweden Wolt Full time
Job Description

Role background

In Wolt, the Central Growth Team is the force driving the entire user funnel from awareness to retention for both new and existing customers as well as our courier partners in our 27 markets. With a strategic mindset, we work to acquire new users as well as make sure our overall funnel is in good shape. Efficiency and incrementality are the key drivers for our marketing decisions.

Our 30+ person Performance Marketing Team currently consists of people specialized in User Acquisition, Brand Performance as well as ASO. The people in our team are experts in both digital marketing and analytics, however, we are now at a point where we need a top individual to strengthen the team and focus mainly on growing our business in Central Europe through online marketing channels. The person will directly report to the Global Brand Performance Lead.

What you'll be doing:

  • Responsible for online branding campaigns in a set of countries and owning planning and execution there.
  • Design, manage, implement, and execute online branding strategies.
  • Implement, manage, and optimize marketing campaigns on both Web & Mobile across Facebook, Google, Paid Social, Ad Networks as well as Programmatic.
  • Work closely with other members of the Marketing team across all Wolt regions.
  • Work with a data-driven way to do and measure online branding as well as clear KPIs such as CTR, VCR, BSI, and install uplift.
  • Continuous improvement of our performance, processes, and workflows by challenging the status quo, both in terms of quality and efficiency (e.g. campaign set-up, media buying, A/B testing, reporting).
  • Analyze data to monitor performance, and traffic quality and identify marketing growth opportunities.
  • Manage stakeholder interests and provide ongoing feedback/reporting analysis.
  • Identify top-performing partners and channels and build strong relationships.
  • Implement, Identify & Troubleshoot attribution/tracking issues.

Qualifications

  • Proven track record in Web & Mobile media buying.
  • You have a background in the gaming/tech/app/mobile industry and specific experience in some subset of Paid Social, Google & Programmatic.
  • Extensive hands-on experience with paid online marketing (either on Ad Manager or FMP), managing & scaling your own budget, in the mobile or E-commerce industry.
  • Demonstrated ability to effectively plan media investments based on both business and campaign level KPIs,  manage and optimize budget across channels, and do in-house media buying.
  • In-depth knowledge and solid experience with web, mobile tracking and analytics.
  • Detail-oriented with the ability to work independently and manage multiple projects.
  • Analytical mindset; Advanced knowledge in Microsoft Excel / Google Sheets (e.g vlookup, pivot, etc.) or experience with data analytics.
  • A proactive, passionate, and organized self-starter, who doesn’t accept the status quo, but always seeks to improve and automate processes and workflows in order to increase performance.
  • Excellent written and verbal communication skills in English, and other languages are a plus.


Additional Information

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going

Along with a competitive salary and benefits, you will also be eligible for our stock option plan.

You will fit into a truly diverse team across 27 countries - what really matters to us is a caring and welcoming environment where we embrace uniqueness and celebrate diversity. Experience a company culture where we work on eye level, decisions are made quickly and knowledge sharing, as well as mentoring, is on our daily agenda.

Please note that we do not accept applications sent by mail. You should submit your application through our careers website

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