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Communication Leads

3 months ago

Stockholm, Sweden H&M Full time
Job Description

As the Regional Communications Lead, you contribute to added customer value, a strong brand and increased fashion perception by ensuring high quality Media Relations and PR & Communications activities, both internally and externally. You are a key player in protecting & balancing the narrative of the brand. You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work. You collaborate closely with the other teams in Customer Activation to be able to find synergies and maximize the effect of our earned communication. You will be part of the Region North Europe team which includes Sweden, Denmark, Finland, Iceland, Norway, UK & Ireland.

Key Responsibilities

  • Responsible for communicating H&M messages in a trustworthy way, both externally and internally, together with HO and the Regional Head of PR & Communications
  • Responsible for appointed regional external communications projects covering Corporate PR. 
  • You support the Regional Head of PR & Communications in setting tactics and plans that will support regional objectives, based on insights from each individual market and with H&M’s customer in focus.
  • Guiding and collaborating with senior leaders and management on internal regional communications projects such as townhalls and other formats.
  • Guiding and collaborating with senior leaders and management on thought leadership projects.
  • In collaboration with Regional Head of PR & Communications, responsible for setting relevant KPI’s and a structured follow-up process for PR & Communications.
  • Give input, challenge, and support PR & communication activities on Sales Market level where relevant.
  • You are responsible for proactive & reactive Media Relations strategies/tactics to support regional objectives.
  • You are a key player of the Regional Crisis Management team as the back-up to the Regional Head of PR & Communications , where you support, guide and coordinate when needed. 
  • Responsible of the Regional Internal Communications stream 
  • Responsible for setting Regional Internal Communications Strategy and plan, ensuring effectiveness in both messaging & use of channel to achieve set objectives. 
  • You ensure the development of a strong overall regional communication plan, working effectively on a sales market level, requiring few adaptations and where synergies can be found between sales markets/other regions.
  • Responsible of executing on regional plan and content (articles, videos statements, messages, Q&A’s etc) and publishing for our Internal channels. 
  • Foster and maintain a good collaboration, ensuring the communications approach, with the local HR department on internal communications, employer branding, education activities and change communications. 
  • Responsible for securing the quality and tone of voice in all translations of global material used in the internal communications channels.
  • Responsible for driving the development of internal communication formats together with local Comms Specialists, local Communications Managers, and Regional Head if PR & Communications.

Qualifications

Being part of our omni journey means there is not one clear path. We ask you to be open to change and take part in creating an organization for the future. This is an opportunity for open-minded team players that by being curious, innovative, and forward-thinking want to change our business and the whole industry.

You have strong business & brand focus and are insight and data driven, with proven ability to drive results and work towards goals. You have a proven track record of creating results, both by strengthening and protecting a brand with PR & Communications, both proactively and reactively. With your passion and knowledge in PR & communications, you are an excellent relationship builder, and you find innovative ways to engage our customers and stakeholders. You bring others onboard through inspiring, clear and including communication where you lead with an ambitious and pragmatic approach. 

What you need to succeed:

  • At least 3 years’ experience from similar positions and/or within PR/Communications, on the agency or client side.
  • Experience of being a brand guardian in senior PR & Comms teams, knowing how to create results through PR & Comms on Brand KPI’s.
  • Experience from senior stakeholder management.
  • Extensive experience in media relations, both Corporate PR & Brand PR.
  • Strategic experience in Corporate & Brand PR & Crisis Comms. 
  • Proven track results in building &/or protecting the brand through PR, media relations & internal comms.
  • Experience in setting successful internal communications strategies and tactics.
  • Experience track record of driving results through informal/formal leadership.
  • Experience in analyzing results, setting KPI’s and developing reporting structures.
  • You have a strategic mindset and strong planning and prioritizing skills 
  • Strong project management skills where you optimize and make projects come alive through great execution.
  • You have excellent communication skills, including fluent written and spoken local language and English. Knowledge in other languages is meriting.  
  • You are an excellent relationship builder. 
  • Used to working independently to solve solutions and work towards goals. 


Additional Information

We are more about personality and competence - leadership and value driven approach are key. If you feel your experience, skills and ambitions are right for this role, apply by sending your application through the career site as soon as possible. This is a full-time permanent position based in our Regional Office in Stockholm and reports to the Regional Expansion Controlling Manager.  

Benefits
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Inclusion & Diversity
H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.  

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases. 

Company Description
H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.  Learn more about H&M here.