Social Opinion Leader Specialist

4 weeks ago

Stockholm, Sweden Red Bull Full time
Företagsbeskrivning

Do you want to be part of developing one of the world's most influential brands through influencer marketing? For a global company with highly driven people? Then you might be the person we are looking for

The Social Opinion Leader Specialist is responsible for supporting the Social Opinion Leader Manager with growing, maintaining and developing an extensive network of influencers for our brand in Sweden. The Purpose of the job is together with the Social Opinion Leader Manager to set the strategy for the program in motion as well as being part of developing the program.

The position is on a freelance basis, with a long term possibility for a temporary contract, and will report to the Social Opinion Leader Manager of Red Bull Sweden. The full marketing team consists of dedicated teams in sports, culture, brand and communications. Collaboration across the department locally, as well as with our headquarter in Austria, is a key to success in the role.

Jobbeskrivning

STRATEGY SUPPORT

The role will be supporting the Social Opinion Leader Manager in driving our strategy for how we work with Social Opinion Leaders to best and most effectively support our overall business priorities. You will measure the performance of our initiatives with KPI:s, which are linked to our overall business strategy.

GIVING WIINGS TO THE PROGRAM

Moreover, your role is to define and customize opportunities with our key Social Opinion Leaders in the program. This means to create innovative, ownable experiences for them to develop the relationship. You work with everything from ideation, execution, and follow-up of these opportunities. These opportunities may vary from an event experience, giving wings to a Social Opinion Leader’s idea to a several day long trip to experience the world of Red Bull. You also work with product seeding and daily contact with the SOLs.

You will actively develop and grow Red Bull Sweden’s network of Social Opinion Leaders and recruit both very core and mainstream influencers, and to go beyond classical deals to establish long lasting relationships with our opinion leaders.

THE INFLUENCER LANDSCAPE

We expect you to be up to date on influencer trends and to have a very good view of what the influencer landscape in Sweden looks like. You follow and monitor not only the Social Opinion Leaders we work with but also the ones we would like to work with in the future. You are up to date with the latest social media platforms, what content that works where and who the biggest Social Opinion Leaders are on the different platforms.

Kvalifikationer

1-2 years work experience preferably as a Digital Media/Marketing project leader/key account manager or business development specialist ideally in the media, content and communications sector.

Excellent understanding of local/International digital and media landscape & trends in social networks, influence and mobile apps/sites.

Multi-project drive: ability to work and build relationships with a range of partners, stakeholders and external contractors, on multiple projects and topics at the same time.

Highly efficient project management and organizational skills.

Solid understanding of content productions (especially digital/social).

Exceptionally “sociable”, optimistic and interested in testing new things (innovative), strong interpersonal skills.

Strong ability of being solution oriented for example when in action on an event.

Strong verbal and written communication skills in both Swedish and English.

Ytterligare information

Red Bull Sweden AB är en arbetsgivare som arbetar för lika möjligheter oavsett vem du är. Vi tror starkt på att olikheter och månfald är viktigt för vår fortsatta framgång. Besluten vi tar i våra rekryteringsprocesser baserar vi på dina erfarenheter och färdigheter och vi välkomnar alla ansökningar som representerar vårt samhälle, oavsett ålder, kön, funktionshinder, sexuell läggning, etnicitet, religion.

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