Divisional Marketing Manager, Loader Cranes H&S

3 days ago

Malmö, Sweden Hiab Full time

Purpose of the position

We at Hiab, with a commitment to excellence and focus on fostering a collaborative and innovative work culture, are on the lookout for a dynamic individual to join us as our  Divisional Marketing Manager.

Your role will be pivotal in ensuring alignment with divisional objectives and catering to the unique needs of our customers. As the marketing leader for Hiab’s Loader Cranes Heavy and Superheavy Division , in close cooperation with Customer Service Centers (CSC) that represent our target markets, you will provide ownership, driving demand and usage of Hiab products and solutions to new heights. Your focus will be specifically on the heavy and superheavy crane range under the Effer brand, while also playing a significant role in the broader Hiab group marketing efforts and contributing to company-wide brand enhancement. If you're passionate about making a meaningful impact in a dynamic business environment, we invite you to join us in this exciting opportunity

The role can be based in Minerbio, Italy; Zaragoza, Spain; Meppel, Netherlands; Malmö, Sweden; or Helsinki, Finland. You will be reporting to the divisional VP Sales and Product Management, and functionally the global VP Marketing & Channel Management. 

Main tasks and responsibilities

Take the lead of the division's overall marketing strategy and budget and align both closely with the global marketing team (for strategic sign-off) and the CSCs (for market launch alignment) Create and implement a marketing plan tailored to the division's specific segments and product brands, aligning with strategic priorities for both direct and dealer sales channels to facilitate sales and meet established sales or market share targets, build long-lasting customer relationships and strengthen Hiab and Effer premium brand positioning Create compelling value propositions for our brands, products, and solutions through a deep understanding of the end customers and partners, while monitoring the the competitive landscape Plan, prepare and execute product launches including the development of messaging and content for digital platforms and channels making sure that all ingredients for succeeding in the marketplace are available. More specifically lead the collateral and web content strategy development for your division including SEO and user experience based on the corporate guidelines provided on style, tone, design, UX etc. develop marketing collateral such as brochures, guides, customer stories/testimonials, whitepapers, images, videos, infographics, social media content, etc. Select and manage ongoing relationships with external vendors and agencies (event organizers, graphic designers, advertising agencies, media outlets) Partner closely with product, sales, and marketing teams to produce best-in-class product marketing assets, from marketing campaigns to sales tools and enablement.

What you’ll need to succeed

Education:

A Master's degree in marketing, international business or other relevant discipline is required

Experience:

Minimum of 4-8 years experience with marketing preferably in a global B2B organization Extensive experience with digital marketing and campaign development, esp. in content marketing, customer journeys, campaign development, SoMe, SEO, etc.) Experience with and comfort working in a multicultural matrix organization is an advantage Knowhow in the heavy machinery industry and dealer-based go-to-market preferable

Competencies:

Structured and target-oriented way of working Content creation Cross functional collaboration skills Commercial and customer relationship skills Project management skills Proactive approach Social with excellent networking and communication skills Fluent in English.

You will be part of

We offer you a challenging, rewarding and diverse working environment where we value passion and drive. You will be working with highly motivated, engaged and skilled teams working with state-of-the-art projects and technology in a global environment with a joint vision of revolutionizing the on road load handling industry together. 

We offer a competitive salary and comprehensive benefits package geared to boost health and well-being. All our employees are offered comprehensive Learning & Development opportunities, annual development plans, and career progression opportunities.

In most of our positions, you have flexible working hours and hybrid work (a combination of remote work and on-site work). 

At Hiab, you will join a truly international working environment and support making global trade faster, smarter, and more sustainable - smarter cargo flow for a better everyday.

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