![British American Tobacco](https://media.trabajo.org/img/noimg.jpg)
Digital Executive
4 days ago
BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey
BAT SWEDEN IS LOOKING FOR A DIGITAL EXECUTIVE (open application)
SENIORITY LEVEL: Experienced professional
FUNCTION: Marketing
SALARY RANGE: Competitive salary + excellent benefits
TYPE OF CONTRACT : Permanent
LOCATION: Malmö, Sweden
ROLE POSITIONING AND OBJECTIVES
Being at the forefront of the business, the role of the Digital Brand Activation team is to ensure a seamless development and delivery of activation plans. It is essential that BAT can follow the shoppers throughout the entire journey, recommend activation strategies in accordance with the consumer trends and drive the transformation of Brand Activation.
An extraordinary confluence of technology, societal change and public health awareness has created a unique opportunity the opportunity to make a substantial leap forward in our long-held ambition to provide our consumers with potentially risk reduced products. You will help deliver our strategy of shifting the business from a traditional tobacco company to a provider of next generation nicotine products in the digital space. Your knowledge and passion are what matters because that’s what will shape our future.
As our new colleague in the Brand Activation team, you will be working with fellow passionate and creative marketing professionals. We are a dynamic team who work hard towards the same goal. Common to the whole team is our drive to grow as an organization, grow as individuals and transform the tobacco industry. All the while, we still have fun.
The position is based in our Nordic head office in Hyllie Stationstorg 31, 215 32 Malmö
Take a virtual tour and learn more about our office culture here:
Reports to: Digital Manager
Reporting Level: Managing self.
Geographic Scope: Local
ACCOUNTABILITIES
The position is based in our ambitious and dynamic Brand Activation team, which consists of an offline and digital team. You will be part of the digital team driving the digital activities in Sweden supporting the yearly planning and execution of activation campaigns with a special focus on digital.
Your responsibilities will include:
ESSENTIAL EXPERIENCE, SKILLS, AND KNOWLEDGE
As the ideal candidate you are passionate about digital marketing and up to date with the latest trends and best practices in digital. You have strong analytical skills and are a data-driven thinker and paired with your solid knowledge of website analytics tools you will quickly succeed in the role.
You possess excellent consulting, communication, and engagement skills, coupled with the ability to influence senior stakeholders in establishing / delivering digital agenda and metrics to meet strategic objectives.
You have a relevant master's degree and a minimum of 2+ years of experience in a Digital Marketing role where you have proved your ability to learn quickly and that you are details and deadline oriented.
To succeed in the role, you have:
BENEFICIAL
Experience from the FMCG industry and fluency in one of the Scandinavian languages is considered an advantage, but not a requirement. WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference
If you have any questions, feel free to send an email to:
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