Content Optimisation Manager

22 hours ago

Sverige, Sweden EBU Full time 60,000 - 120,000 per year

The European Broadcasting Union EBU is looking for a Content Optimisation Manager.

ABOUT THE EUROVISION SONG CONTEST DEPARTMENT

The Eurovision Song Contest (ESC) is the world's largest live music event — uniting millions under the banner United by Music. With 37 broadcasters participating in 2025 and a global audience of 166 million, the Contest continues to set new standards in audience engagement and digital innovation.

In 2024 alone, Eurovision generated nearly 2 billion views across platforms, with record-breaking engagement among younger audiences. Digital platforms such as TikTok, Instagram, and YouTube play a vital role in connecting fans worldwide and driving the event's success.

PRINCIPAL RESPONSIBILITIES OF THIS POSITION

As our Content Optimisation Manager within the Eurovision Song Contest Commercial Team, you will play a key role in shaping Eurovision's digital strategy and enhancing fan engagement across social platforms. Working closely with the ESC Digital team, you will turn data into actionable insights that drive storytelling, audience growth, and innovation.

The role has a strong commercial dimension, using data and insight to maximise the value and impact of Eurovision's digital content.

Your main responsibilities will include:

  • Producing weekly, monthly, and quarterly analytics reports for Eurovision's social and digital channels.
  • Analysing performance on platforms including YouTube, TikTok, Instagram, Facebook, and X to identify key trends and audience behaviour.
  • Delivering data-driven insights to support the Commercial, Digital, and Communications teams.
  • Supporting A/B testing and experimentation to optimise content strategy and fan engagement.
  • Advising on rights management and platform policies, ensuring compliant and effective content distribution.
  • Contributing to Eurovision's research and technology roadmap, identifying emerging tools and methods for insights and innovation.

YOUR SKILLS AND EXPERIENCES

We are looking for a commercial-minded, data-driven digital native who thrives in fast-paced, creative environments and understands what makes content resonate on social media.

Essential:

  • Proven experience (5–7 years) in social video analytics or a similar role.
  • Expertise in YouTube Analytics and familiarity with social platform algorithms, SEO, and keyword optimisation.
  • Strong analytical skills with advanced Excel and PowerPoint proficiency.
  • Excellent communication and presentation skills — able to translate complex data into clear narratives.
  • Capacity to perform under pressure, especially during live event periods.
  • Demonstrated ability to manage multiple priorities and meet tight deadlines.
  • A proactive mindset with high attention to detail and commitment to quality.

Desirable:

  • Experience with data visualisation tools (e.g. Looker, Tableau).
  • Passion for music, digital media, and the Eurovision Song Contest.
  • Curiosity and openness to learning new technologies and analytical methods.
  • Ability to work independently and take ownership of projects.

LANGUAGE

  • Excellent written and verbal communication in English.
  • Additional languages are an asset.

EDUCATION

Bachelor's degree in a relevant field (e.g. Media, Marketing, Communications, Data Analytics, or similar).

ONCE ON BOARD YOU WILL

Be part of an outstanding diverse and inclusive multicultural and international team.

Work with accomplished and engaging professionals coming from a wide variety of backgrounds and covering an impressive range of professions both in and outside of the broadcasting realm.

ABOUT THE EBU

Discover more about the EBU at

ADDITIONAL INFORMATION

More info in the job in the following link; Content Optimisation Manager

We will not accept any applications after the closing date and we will contact only the candidates who correspond to the requirements.

The EBU is an equal opportunities employer committed to building an inclusive workplace where everyone feels heard, safe and valued through a culture free of discrimination, we welcome applications from all communities.

ONLY APPLICATIONS VIA OUR RECRUITMENT PORTAL WILL BE CONSIDERED.

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