Paid Ads Specialist

We're building the next century of shopping, making it feel human, communal, and alive again. E-commerce has spent decades optimising for clicks, stripping away the trust, joy, and connection that once made shopping meaningful.

We've recently raised an $18M Series A from world-class investors to build the next era of commerce. Now, we're hiring elite builders to make it happen.

As a Growth Marketer at Tilt, you will take the lead on driving growth, predominantly through paid acquisition channels like Google, Instagram and TikTok.

This role demands a strong background in performance marketing, experience managing diverse businesses and budgets, and a results-driven mindset.

You'll have the opportunity to launch, optimise, and scale campaigns, owning what we envision as a significant growth engine for the company.

Please note, this is a remote contract, and you have to hold the unrestricted right to work in India.

• Build and execute a B2B lead generation strategy targeting resellers, brands, and retailers across the UK & EU.

• Set up, manage, and optimise HubSpot pipelines, automations, and integrations.

• Build fast, high-converting landing pages (Webflow, HubSpot CMS, Notion pages, or no-code tools).

• Implement Typeform (or similar) for lead capture, qualification and routing.

• Analyse competitor outreach + funnel strategies and apply insights to improve acquisition.

• Take ownership of lead quality, calling leads to verify interest + needs + readiness.

• Set up clear reporting across CPL, CPA, conversion rates, lead velocity, and funnel health.

• Collaborate with sales, category managers, and product to align messaging and targeting.
  

3+ months

• Scale lead-generation channels to deliver consistent, high-intent B2B leads at efficient payback periods.

• Drive down Cost per Lead (CPL) and Cost per Close (CPCL) through channel and funnel optimisation.

• Build multichannel acquisition across LinkedIn Ads, Meta, TikTok, cold email, content, webinars, events, and partnerships.

• Develop and test new B2B landing pages, funnels, and qualification frameworks.

• Lead the development of an in-house outbound engine (email sequencing, CRM enrichment, data tools).

• Make product and onboarding recommendations to improve B2B conversion and reseller experience.

• Support category teams by generating lead lists for retailers, wholesalers, and niche brands.

• Build and manage external agencies or freelancers (performance, copy, design) when needed.

• Stay on top of market trends and competitor messaging to keep our approach fresh and relevant.

• 3+ years in B2B demand generation, growth, or performance marketing (ideally SaaS, marketplace, or lead-gen heavy environments).

• Proven experience building a B2B lead-acquisition engine that delivers a consistent flow of qualified leads and drives measurable increases in closed-won deals — not just volume, but high-intent leads that convert.

• Deep working knowledge of HubSpot CRM, automation, workflows, lists, and reporting.

• Ability to build and iterate landing pages quickly (Webflow, no-code, or HubSpot CMS).

• Experience using Typeform, Zapier/Make, or workflow tools for smart qualification + routing.

• Strong understanding of lead funnels, attribution, ICP targeting, and data-driven optimisation.

• Comfortable jumping on calls to qualify leads, understand objections, and feed insights back to the funnel.

• Strong analytical skills—you obsess over CPL, conversion rates, and funnel drop-offs.

• Ability to work cross-functionally with sales, categories, product, and data.

Nice to have:

• Understanding of retail, wholesale, e-commerce, or marketplaces.

• You'll be joining a mission-driven team backed by world-class investors (TechCrunch)

• You'll own meaningful systems from day one, with real scope and autonomy

• You'll work alongside curious, kind, and wickedly smart teammates

• You'll help redefine how millions of people shop online

Curious what it's like to work at Tilt? Start here.

Or just download the app on the UK App Store or UK Google Play and see for yourself.

• 29 days off, plus local bank holidays

• Your birthday off, no questions asked

• Share options to become a true stakeholder in our success.

We welcome applicants from all backgrounds and experiences, and we're committed to fostering an inclusive, diverse workplace.

If you don't meet every single requirement in the job description, please don't be put off from applying. We value potential and a willingness to learn over ticking every box, your unique perspective could be exactly what we're looking for.

Let us know if you need any adjustments during the application process, we're happy to help.