Director of Data

About Funnel

Funnel helps companies unlock the full potential of their marketing data. The platform empowers teams to collect, organize, and utilize their marketing data to make better decisions and fuel growth. We're now taking a bold next step: becoming an
AI-first company
.

To succeed, we need a leader who is passionate about AI, deeply experienced in data, and excited to reshape how we work. This is a unique opportunity to define and drive Funnel's AI and data strategy, with strong alignment from leadership and the board, and the chance to make a company-wide impact at speed.

The Role

As our
Director of Data & AI
, you will be the driving force behind Funnel's AI transformation. You will own the roadmap and execution for our internal AI initiatives, ensuring our data foundation is robust and ready to power scalable, company-wide AI adoption. You will set the vision, define the strategy, and roll up your sleeves to make it happen. The latter is non-negotiable.

You will lead our Data & AI Team — currently 5 members, growing to 7 — who design, build, and manage Funnel's internal data stack and services. This team ensures our data is stored, modeled, and ready for use across the business, while also delivering analytics and building features that activate our data through automations and AI.

This is not an "AI side hustle" for Funnel. It's at the core of our company strategy. With strong support from the CEO, board, and executive team, you'll have the mandate and resources to drive change.

Leadership & Personal Qualities

We are looking for a leader who is as comfortable shaping strategy and implementing change. Someone who can inspire, challenge, and bring people along on the journey.

• Inspiring communicator:
  Able to present AI initiatives to the company with clarity and energy, translating technical complexity into engaging narratives.
• Bold driver of change:
  Brings conviction, direction, and courage to set the agenda — and the ability to get adoption across teams.
• Collaborative partner:
  Comfortably work across different areas of the business, including GTM, RevOps, Product, and Engineering, to embed AI into daily workflows.
• People leader:
  Builds and grows high-performing teams while creating a collaborative, growth-minded culture.
• Hands-on strategist:
  Willing to dive into details when needed, without losing sight of the bigger picture.
• Growth mindset:
  Curious, open to experimentation, and passionate about continuous learning.

What We're Looking For

• Technical depth:
  Background in engineering, computer science, data science, or analytics; fluent and comfortable in Python.
• Data expertise:
  Experience working with business and product data across engineering and analytics.
• AI exposure:
  Experience leveraging AI/ ML/ Agents to solve business problems.
• Proven leadership:
  Track record of leading data strategies, delivering business impact, and driving change.
• Mindset:
  Passion for data and AI, and a conviction that it will fundamentally reshape how businesses operate. A key part of this role is leading a data-mindset as well as AI.

What You'll Do

• Define & lead strategy:
  Create the internal roadmap for Funnel's AI-first transformation, from data stack to applied AI use cases.
• Drive AI adoption:
  Launch and scale AI initiatives across the company. Implement 2–3 tangible AI transformations that will successfully change business processes and areas with AI implementations in your first 6-9 months.
• Own the data foundation:
  Ensure our data stack, analytics, and engineering practices are robust, future-proof, and designed for AI. Guide the shift from our current stack into its next generation and ensure it delivers on business needs.
• Be hands-on:
  Roll up your sleeves to work directly with data, tools, and models — from agents to analytics pipelines — while shaping long-term strategy.
• Lead & grow the team:
  Manage a growing data team (5–7 people), creating a collaborative, growth-minded, and high-performing culture.
• Act as a catalyst for change:
  Bring bold ideas, challenge the status quo, and ensure Funnel leverages AI to fundamentally reshape how we work.

Why Join Funnel?

• AI-first future:
  A central, company-wide strategy — not a side project.
• Clear buy-in:
  Full support from leadership and the board.
• Resources & appetite:
  Budget and risk tolerance to move fast.
• High impact:
  Visible results in months, not years.
• Career growth:
  Step into a Director role with a broad scope and company-wide influence.