Creative Director, Gameplay

Craft:
Games Design & Production

Job Description:
We're looking for a
Creative Director for the Gameplay & Monetisation domain in Candy Crush Soda Saga
- to help shape the future of one of the world's most beloved puzzle games.
You'll lead a multidisciplinary team of designers and own the creative direction for how Soda plays, feels, and rewards its players. From the puzzle experience itself to the systems that power our economy and monetisation, you'll craft experiences that are engaging, intuitive, and rewarding for millions of players every day.
*This role is a key part of Soda's design leadership*
and is
part of the leadership team for the Gameplay & Monetisation domain
- a 50+ person team focused on evolving Soda's core experiences. The G&M domain shapes everything from gameplay and systems to how players engage, progress and are rewarded.
*Your Role in Our Kingdom*

• Own the creative vision across core gameplay, economy, and monetisation systems — connecting player joy with business impact.
• Lead and inspire a multidisciplinary team of ~20 designers (UX, UI, Game, Level and Economy) to deliver work that's imaginative, cohesive, and player-first.
• Drive clarity and cohesion across everything we design - from feature systems to the smallest UI detail.
• Collaborate deeply with Product, Analytics, Engineering, and Marketing partners to turn insights into delightful, scalable experiences.
• Champion the player - ensuring every design choice makes Soda more fun, fair, and rewarding.
• Grow creative excellence through mentorship, feedback, and clear direction that helps designers do their best work.
• Build the future of design at Soda - improving our design systems, tools, and ways of working to help creativity scale.

*Skills to Create Thrills*

• A strong creative vision paired with strategic instincts — you know how to connect design craft to business and monetisation goals.
• Proven experience leading creative or design teams in a fast-paced, live-service environment.
• Deep understanding of player motivation, game systems, and mobile UX/UI.
• The ability to inspire teams and influence product direction through creativity and clarity.
• A track record of turning complex systems into simple, joyful player experiences.
• A love for collaboration — you thrive when working closely with engineers, analysts, and PMs.
• Experience developing and scaling teams, with a focus on craft growth and culture

Bonus:

• Experience in mobile gaming or live-service consumer products.
• Background in economy or systems design.
• Hands-on experience across multiple design disciplines.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do At Activision Blizzard, we are committed to creating a diverse and inclusive environment and strongly encourage you to apply
Our World
Our mission, to connect and engage the world through epic entertainment has never been more important. Through communities rooted in our video game franchises we enable hundreds of millions of people to experience joy, thrill and achievement. We enable social connections through the lens of fun, and we foster purpose and a sense of accomplishment through healthy competition. Like sport, but with greater accessibility, our players can find purpose and meaning through competitive gaming. Video games, unlike any other social or entertainment media, have the ability to break down the barriers that can inhibit tolerance and understanding. Celebrating differences is at the core of our culture and ensures we can create games for players of diverse backgrounds in the 190 countries our games are played.
As a member of the Fortune 500 and as a component company of the S&P 500, we have an extraordinary track record of delivering superior shareholder returns for over 30 years.
Our enduring franchises are some of the world's most popular, including Call of Duty, Crash Bandicoot, World of Warcraft, Overwatch, Hearthstone, Diablo, StarCraft, Candy Crush, Bubble Witch, Pet Rescue and Farm Heroes. Our sustained success has enabled the company to support corporate social responsibility initiatives that are directly tied to our franchises. As an example, our Call of Duty Endowment has helped find employment for over 80,000 veterans.
Learn more information about Activision Blizzard and how we connect and engage the world through epic entertainment on the company's website,

.
The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.

*About King
With a mission of
Making the World Playful
, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world's most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as
Farm Heroes Sag*
a. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.

*About King
With a mission of
Making the World Playful
, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world's most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as
Farm Heroes Sag*
a. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.