Marketing Analyst

Global migration is a 21st-century reality. Whether people are fleeing from something or racing towards better opportunity, following love or seeking new experiences, more and more are living in different environments and in new ways. We celebrate the power of people coming together. That's why we connect ambitious people abroad with their families and friends back home so they can support each other emotionally and financially, and lead more enriched lives.

Why Rebtel?

When you join Rebtel, you become part of a global team, bringing together diverse minds from every corner of the world. Our headquarter is nestled in Stockholm and here we strike a balance between dedicated work and more relaxed activities. Every Friday the unmistakable aroma of freshly popped popcorn fills the air, but our celebrations encompass everything from minor and major common accomplishments to cinnamon bun day.

What will you do?

As the Marketing Analyst & Martech Specialist you will take full ownership of Rebtel's end-to-end tracking, measurement, attribution, and marketing data infrastructure across our app and web platforms. You will take charge of evolving Rebtel's MarTech ecosystem (mParticle, Adjust, Funnel, and other tools), maintaining efficient data flows, analyzing channel performance, evaluating attribution models, and experimenting with advanced measurement techniques such as causal impact or geo-lift studies to uncover actionable growth opportunities.

Responsibilities and Tasks:

Take ownership of the end-to-end tracking and measurement plan for Rebtel's app and web platforms.

Lead the continuous improvements of analytics frameworks, collaborating with growth, data, development, product, and CRM teams to meet their tracking requirements.

Lead the management and continuous improvement of Rebtel's martech platforms (e.g. mparticle, etc).

Oversee the maintenance and optimization of data flow infrastructure.

Collaborate with data engineers on collecting accurate marketing data and create dashboards (e.g. in Looker) to meet the analytics needs for various teams.

Conduct in-depth analysis of digital channel performance assessing and experimenting with different attribution models and evaluation methods (e.g. casual impact, geo list).

Requirements:

Minimum of 3+ years of experience in marketing analytics, preferably within digital marketing teams or projects.

Proficiency in working with Google Analytics 4, Adjust, Mparticle or similar.

Proficiency in data visualization and storytelling leveraging tools such as Looker studio or similar.

Understanding of cross digital channel synergies and different attribution models, coupled with a grasp of latest trends in the area such as iOS14 and digital privacy.

Proven ability to collaborate across various teams in a fast-paced environment.

Familiarity with advanced analysis methods such as casual impact study, geo lift or similar is a plus.

Familiarity with marketing automation tools (e.g. Braze) is a plus.

Fluency in written and spoken English at a professional level.

Our Offer To You

At Rebtel, you are the most important asset and we strive to provide a comprehensive package of benefits and perks that enhance your well-being and work experience. Here are some of the things you can expect from us:

Pension Plan

Health Checkups and Private Medical Insurance

10k Bucket (net) for wellness allowance and Travel (benefit taxed)

Discount on gym memberships

Bonus program

Parental pay

30 days annual vacation

Relocation Support, if you're joining us from afar, we'll assist you in making a smooth transition.

Rebtel is an international workplace, and at the office, we speak English; therefore, high English proficiency is required.

We are Rebtel. We come from all around the world to create products for anyone who has crossed a border. We believe in equal opportunity and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.