Senior Measurement Specialist

Do you want to play a key role in one of the Nordics' leading e-commerce groups with multiple strong digital brands? Are you a technically driven person with a deep understanding of tracking, tag management and data collection? Then this might be the role for you.

About Ellos Group

Ellos Group is one of the Nordic region's leading e-commerce companies, operating the online stores Ellos, Jotex, and Homeroom, as well as the payment brand Elpy. With millions of loyal customers, the group constantly strives to deliver attractive and sustainable offerings in fashion and home products for the whole family. Customer focus is at the core of their business, and with innovation, creativity, and sustainability, they continuously explore new opportunities. Headquartered in Borås, Ellos Group operates across all Nordic countries and selected European markets. Today, the company employs around 500 people and generates an annual turnover of approximately 3.3 billion SEK. Learn more:

About the Role

Ellos Group is now recruiting a
Senior Measurement Specialist
– an expert in tracking, Google Tag Manager, and server-side implementation. The role requires a technically skilled professional who will take full ownership of the company's tracking infrastructure. It is both strategic and hands-on, positioning the candidate as the go-to expert for all aspects of digital measurement – from planning and implementation to documentation and continuous optimization.

In this role, you will be responsible for:

• Manage and develop tracking and data collection across Google Tag Manager (web & server-side)
• Implement and maintain pixels, events, and conversion tracking for multiple platforms (Meta, Google Ads, TikTok, etc.)
• Lead the setup and maintenance of server-side tracking, including container configuration and data flows
• Define and align the dataLayer structure to secure accurate and consistent event tracking
• Translate business needs into technical specifications for developers and stakeholders
• Conduct QA and debugging to ensure data accuracy and tracking quality
• Collaborate with Product Owners and development teams to ensure seamless integration
• Advise on privacy compliance, GDPR, cookie consent frameworks and data handling
• Driving best practices in measurement across all digital brands and channels within Ellos Group

This position reports to the E-commerce Business Analyst & Measurement Manager, with whom you will work closely to ensure consistency and accuracy in tracking and reporting across the organization. You will also collaborate actively with marketing, IT and digital partner(s), making cross-functional teamwork a key part of your daily work.

Qualifications and Requirements

The right candidate for this role has:

• At least 2 years of experience as a Technical Web Analyst, Measurement Specialist, or similar
• Deep expertise in GTM (web & server-side), dataLayer planning, and tag architecture
• Solid knowledge of JavaScript for building custom tags and triggers
• Experience with GA4, BigQuery, Looker Studio, and advanced event tracking
• Strong skills in documentation and the ability to create actionable technical guidelines
• Proven experience managing tracking across one or more e-commerce platforms

You are detail-oriented, structured and love finding smart, scalable solutions. You thrive in a role where analytics, technology and business come together to create real value.

Application Process

This is a full-time position based at the Head Office in Viared, Borås, with a hybrid setup (at least 3 days in the office).

This recruitment process is handled through E-commerce Recruit, should you have any inquiries about the position, please feel free to reach out to Jennifer Holmgren at

We evaluate applications continuously, so we recommend submitting yours early to be part of our review process.