Key Account Manager

1 day ago


Sweden Asics Full time 120,000 - 180,000 per year

Be part of a movement that moves the world

At ASICS, we're more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It's about the joy of moving and it's open to all.

If you're inspired to move yourself and the world toward a brighter, more inclusive future, we're looking for you.

Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.

Your role in our shared journey

As Key Account Manager located at ASICS Nordic Head Office in Gothenburg, you will drive profitable market share growth with assigned customers and establish winning strategic partnerships with our retailers.

As Key Account Manager, you will develop and execute Sales Strategies and focus on joint Category and Strategic Business Planning with the retailers to drive commercial results. You will be the expert in understanding the account strategy and translate it into specific initiatives to drive growth as well as balancing the execution of growth driving initiatives, prioritization of customer portfolio, planning and monitoring of account specific business plans.

Bold yet thorough, you'll bring new ideas to the table that you'll constantly refine to help us better engage with our customers. Your hands-on approach and ability to work with others will impact brand consideration and help our staff and partners in their everyday tasks.


Your role will be instrumental in weaving the fabric of our movement, bringing unique perspectives and driving innovation with every step. In the role, you'll be part of our Swedish Sales Team and report into our Sales Manager Sweden.  

Your key responsibilities will be:

  • Responsible to lead and drive the development of the ASICS brands' business with your assigned customer portfolio and ensure consistent implementation of our sales strategy.
  • Creating the account strategies of the ASICS brands' business with the respective key accounts through formalization of Strategic and Seasonal Account Plans.
  • Providing realistic plans and forecasts on customer performance and ensure customer compliance with agreements.
  • Running sell-in meetings, create seasonal product assortments and go-to-market plans and agree on sell-out support in conjunction with support of the Marketing and Merchandising teams.
  • Understanding the Customer's business and ensure a correct follow up and accurate reporting of the account in your customer portfolio.
  • Analysing and understanding sell-out measures and seek to support sell-out with re-order opportunities.
  • Ensuring continuous monitoring of sell-out and the order book as well as reliable and cost-efficient supply. Ensure customer compliance with ASICS group's contracts and terms.
  • To work within the agreed ASICS trade terms and within the agreed distribution framework with assigned customer.
  • To work close to Marketing, Customer Service and Finance to assure an excellent customer management to the accounts.
  • Measuring progress on own KPIs. Report to all superiors along guidelines (and monitor all reports).
  • Understanding Market and competitors: Monitor and report on customers and competitors' activities within Key accounts and propose/initiate/take actions to a sustainable development of ASICS sales and market share.

Does this sound like you? 

  • You're customer-focused. You understand the value of strong customer relationships.   
  • You're open-minded. You constantly look for new ways to achieve your goals. 
  • You're a true team player. You believe in the power of collaboration and mutual respect.
  • You're detail orientated. You're thorough and have an excellent sense of judgement. 
  • You're a strong communicator. You take pride in your strong communication skills and know how to leverage these to build relationships.


You have the following skills:

  • 4-5 years of relevant work experience, preferably from FMCG or Sporting goods industry.  
  • Good command of written and spoken Swedish and English.
  • Knowledge of relevant systems and applications.
  • Strong in strategic and analytical skills.
  • Ability to work under pressure and tight deadlines.
  • Advanced in MS Office (Outlook, Word, Excel and PowerPoint). 

Life at ASICS
When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important. We believe in fostering an environment where every step forward is celebrated, where diversity fuels our journey, and inclusion strengthens individuals. Together and as individuals we can inspire more people to move for body and for mind.

We look forward to receiving your application online – just send your CV and motivation letter via our career page. 

#ASICScareers



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