Digital Marketing Specialist to Adapteo

Are you specialised in managing, optimising and steering digital channels and websites for maximum performance?

We are looking for a
Digital Marketing Specialist
to join Adapteo's Group Marketing & Communications team and take an important role on our exciting growth journey and be a part of our mission to help society thrive in an ever-changing world.

About Adapteo
We're Northern Europe's leading provider of outstanding,
modular spaces
for a more flexible, low-carbon future.

Society doesn't stand still—so infrastructure shouldn't either. At Adapteo, we develop and provide adaptable modular buildings that can be moved, transformed, and used, again and again to meet the dynamic needs of society sustainably. Through our circular business model, we deliver maximum value with minimal resource usage, catering to the evolving demands of our customers and society. We are poised to become market leaders across all operational regions and to set new standards in social infrastructure and circularity within the built environment.

About the role
As our digital marketing expert, you'll be part of elevating Adapteo's digital presence and efficiency, making sure our digital tools work to meet our brave marketing goals. With a holistic approach, you'll manage our digital platforms to deliver throughout the entire customer journey and funnel – from inflow to landing pages and conversion – ensuring every stage is high-performing and consistent with our brand.

You will work on group level and also closely with our creative and local marketing teams in our European business units.

Your responsibilities:
Your main focus will be to optimise, continuously develop and run projects connected to our website, marketing automation platform and workflows as well as CRM, SoMe and SEO.

In practice, you'll cover:

• Platform and website maintenance
  and optimisation
  : Act as day-to-day platform lead, ensuring digital platforms and tools (HubSpot, GA4) work smoothly and accurately, making hands-on updates as needed.
• Website performance:
  Run upgrade projects to maximise impact – from SEO/SEM to new website functions – working from briefs to deployment, setting up requirements, managing subcontractors, and ensuring qualitative deliveries.
• SoMe management:
  Work with the global and BU marketing teams to optimise performance and track results on SoMe platforms (Meta, YouTube, Linkedin etc.).
• Planning & scoping:
  Define scope and set up plans for digital optimisation together with our Global Head of Marketing (pending role).
• Reporting & analytics:
  Follow up, analyse and report on results versus goals; set up new performance tracking when needed.
• Manage projects:
  Develop new digital tools and functionalities when needed, in close collaboration with our Global Head of Marketing.

,

Who you are We believe that you are a strong communicator and collaborator with a hands-on approach. You are driven by developing solutions for improved efficiency, optimised user experience and higher engagement. You are experimental and curious but work in a structured yet agile way, paying close attention to performance and results. You also possess a good understanding of digital architecture and performance, and have the ability to apply this knowledge not only yourself, but also to teach and inspire others to grow in these areas.

We believe that you have:

• At least 5 years of proven experience from managing digital platforms and accelerating digital performance.
• Proficiency in HubSpot, Google Analytics 4 and SoMe channels or similar.
• Experience in leading digital projects with multi-stakeholder teams.
• Experience in setting up dashboards, track results and take action to optimise forward.
• Fluent in English – speaking and writing.
• Degree in digital development and management or similar.
• Design, animation, or programming skills are a plus.
• Familiarity with Sales Frame, Business Central is a plus.

Some details
You'll be based at our HQ in Solna. Adapteo's operations span across 9 countries in Northern Europe – some travel may be involved.

Application
If you are excited about joining our team – welcome to apply Apply by attaching your Linkedin profile (no full CV needed) and put some extra effort into answering the screening questions in the application form.

Our recruitment partner UrbanUrban manages this recruitment. Welcome to contact lead recruiter Lina Dobrzynski ) for any questions.

The selection process will start in January, and interviews will be held continuously shortly after that. We'll finalise the process as soon as we've found the right match for the position. We are looking forward to your application