Public Affairs

Summary / Purpose Of The Position
The Public Affairs & Communication Manager will lead our Nordic public affairs and communication efforts. This role is critical in driving stakeholder engagement, shaping policy environments, and ensuring effective communication across the region, with a strong focus on Sweden. Additional focus will be to develop and deliver an aligned Public Affairs & Communications vision, strategy and tactics to manage the company's external reputation & shaping healthcare policy through transparent communication with external stakeholders. The role will also include active partnership & member of Brand Teams and align the Corporate Affairs strategy and tactics to objectives linked to the therapeutic areas that Ipsen is engaged with.

Public Affairs

• Map and analyse the policy priorities of the Government, Ministry of Health and key state institutions to understand how to best leverage Ipsen's unique value proposition to build a strong external reputation, contribute to the health policy landscape and build long-term partnerships with key stakeholders, when feasible, in close collaboration with Industry Association
• Develop and deliver a local Public Affairs vision, strategy and tactics, based on the Global strategy and aligned with the needs and priorities of the local external environment including coordination of media, stakeholders/participants, and production of information materials for distribution
• Proactively track and understand key developments and trends in the political environment, creating formal plans for Ipsen's relations with the government and relevant institutions and advise Brand Teams & Nordic/Baltic leadership team
• Map the external stakeholder environment and develop robust and actionable stakeholder engagement plans to create, build and maintain strong and trusted relationships with key external stakeholders
• Ensure access to innovation for patients is central to all Public Affairs strategies and plans
• Help shape relevant policy areas to ensure a strong external environment for Ipsen to operate in

External Communications

• Ensure Ipsen visibility and influential presence in public policy development by working with key national and regional stakeholders
• Work cross functionally with commercial, medical, access and global teams to maximize the position of Ipsen treatments
• Develop media strategies, communication and engagement plans to elevate Ipsen's corporate reputation and share of voice externally. Maximize use of all channels including corporate social platforms
• Align with and leverage the corporate calendar and resources to build on Ipsen's global external presence
• Provide strategic counsel to leadership team on matters related to external and internal corporate communications, crisis management and corporate reputation. Coordinate appropriate training, e.g. media training
• Proactively identify, prepare for, and manage issues as needed, including liaising with appropriate functions to secure approval of media statements and media management
• Lead local efforts and presence linked to disease awareness and patient activation activities
• Align strongly with the Corporate Patient Affairs and Public Affairs teams to ensure consistent and appropriate partnerships and collaborations with patient groups

Internal Engagement

• Establish, maintain and lead the delivery of an internal rolling communication plan and activities to support employee engagement, maximizing all channels and working in partnership with the GM, HR and Corporate/hub Comms team
• Aligned with the Leadership team and Corporate strategy, create and lead the delivery of the CSR plan for the site

Knowledge, Abilities & Experience
Education / Certifications:

• University degree in Communications, Public Administration, Political Sciences, Public Health, Public Affairs, Life sciences or with a background and experience relevant to the role

Profile

• Excellent verbal, written and interpersonal communication skills
• Extensive experience of Corporate Affairs (Public Affairs, Communication & Advocacy)
• Strong understanding of the Swedish (Nordic) media and health policy landscape
• Strong knowledge of the regional and national political and media landscape, with an extensive & developed network across these stakeholders
• Depth of understanding of pharmaceutical / biotech landscape – policy, access & reimbursement challenges
• Ability to collaborate and build relationships with industry associations and business associates
• Naturally collaborative and a strong team player
• Strong strategic mindset coupled with bold and proactive action taking
• Excellent (agile) project management and organization skills: a strong self-starter who takes accountability

Experience

• Senior experience of Corporate Affairs (Public Affairs, Communications and Patient Advocacy);
• Understanding of Nordic media and health policy landscape
• Depth of understanding of pharmaceutical / biotech landscape – policy, access & reimbursement challenges
• Ability to collaborate and build relationships with industry associations and business associates Languages:
• Fluent in Swedish is required and preferable able to converse also in Danish and Norwegian
• Excellent command of the English language, both written and spoken, is required