Roxtec - Marketing Data Analyst

• Urval sker löpande
  
• 
  Karlskrona
  
• Arbete på plats
  

This recruitment process is carried out by Forefront Amplify on behalf of Roxtec.

Are you passionate about turning complex data into powerful marketing insights? Are you ready to make a real impact by enabling smarter and more effective analytic decisions based on data? If you are looking for a role where your work directly drives customer understanding and marketing performance, this could be your next challenge.

The position

As a Marketing Data Analyst, you will play a key role in enabling data-informed decision-making and optimizing marketing efforts. You will own the full lifecycle of marketing data, from collection and integration to analysis and insight generation. As a bridge between technical data management and strategic marketing execution, your work will help improve our development teams given insights, deepen customer understanding, and increase cost-efficiency.

Key responsibilities

• Develop and maintain data pipelines between marketing platforms such as CMS, market automation, CRM systems, and databases
• Implement and monitor tracking setups in Google Analytics and other platforms for KPIs and NPS.
• Create and deliver reports and dashboards to global and local marketing teams
• Support the implementation and management of the Customer Data Platform (CDP)
• Identify optimization opportunities and provide actionable recommendations based on data for our development teams
• Understand and analyze the customer and buying journeys for our digital products and ecommerce solutions