Sales Director Kress

Positec Nordics is seeking a Sales Director to lead the Nordic growth journey of Kress, one of Europe's most rapidly expanding premium brands in robotic lawn care. A commercially driven and strategic leader with a hands-on mindset who thrives at the intersection of growth, technology and entrepreneurship. This is a unique opportunity to build and lead the Nordic sales organization for one of the most innovative challengers in its industry.

About Us

Positec is a global innovator in power tools, garden equipment and robotic lawn mowers, with trusted brands such as Kress and WORX. With over 5,000 employees worldwide and 500 across Europe, we design and manufacture most of our components in-house, giving us control over innovation, quality and sustainability.

Positec Nordics, headquartered in Jönköping, Sweden, operates across the Nordic countries. We are a growth-focused and entrepreneurial organization with clear ambitions: to grow our brands in the Nordic region. Following significant strategic investment, we are now entering a strong expansion phase in Kress – and the Sales Director will play a key role in driving that growth.

Why Consider This Opportunity?

This role offers the chance to shape the direction of a fast-growing brand backed by strong global resources. The market for robotic lawn mowers is undergoing a major shift and Positec is already ahead of the curve with patented solutions and innovation.

At Positec, decisions are made quickly, hierarchies are low and initiative is encouraged. If you are motivated by building new structures, developing people and winning market share – this is the right environment.

What You Will Do

In this role, you will lead and develop our Nordic sales organization with seven direct reports across the region. You will work strategically to drive regional growth, while remaining close to the market, customers and products for the Kress brand.

Key responsibilities include:

Lead, inspire and develop the Nordic sales team to achieve growth and profitability targets

Expand and strengthen the dealer network across the Nordics

Drive business development with national accounts

Take part in the European sales strategy and translate it into regional execution

Monitor market trends and performance to maximize revenue, margin and competitiveness

Drive commercial excellence through structured KPIs and follow-up

Contribute to the European leadership team and joint go-to-market strategies

Maintain strong field presence – meeting customers, partners and industry stakeholders

Who You Are

For you to be successful in this position we see that you are an experienced commercial leader with a proven track record in building sales growth through people and partnerships. You demonstrate a strong sense of ownership, an entrepreneurial mindset and a pragmatic, solution-oriented way of working. You combine strategic perspective with operational drive and are motivated by achieving tangible results.

We believe you bring:

Minimum 10 years of experience in sales and leadership roles within B2B

Experience from dealer/distribution-driven business models (tools, machinery, garden equipment or related industries)

Strong commercial and analytical capabilities

Demonstrated success in developing sales teams and driving execution

Professional experience from international business environments

Excellent communication skills in English and one Nordic language (Swedish or Danish preferred)

A genuine interest in technology and products

Hands-on leadership style with a pragmatic, solution-oriented mindset

Willingness to travel across the Nordic region

You are a leader who acts. You build trust by doing – not just talking. You enjoy being close to customers, commercial outcomes and business development.

Location

The position can be based in Sweden or Denmark, ideally in or near the Jönköping region with a willingness to regularly travel across the Nordic countries.

This role reports to the Managing Director, Positec Nordics.

Your Application

Are you ready to lead the Nordic growth journey of a fast-expanding international brand?

Submit your application and be part of shaping the future of Kress in the Nordic region.

About Scratch

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In this recruitment process, we have been trusted to support Positec Nordics on their continued growth journey as we are now looking for an Sales Director Kress - Positec Nordics.