Brand Marketing Specialist

The Digital Fashion House with a Social-First Approach
We're looking for a Brand Marketing Specialist who's ready to play a key role in shaping how NA-KD is seen, experienced, and talked about. Is this you? Apply now and join our team in Gothenburg

Brand Marketing Specialist
As part of our Brand team, you'll be a key player in driving how one of Europe's most dynamic fashion brands continues to grow. Working closely with our Head of Brand Marketing, you will lead brand-building initiatives that increase awareness, strengthen relevance, and fuel long-term growth.

This is a hybrid role with a mix of strategic thinking and hands-on execution. You'll help define how we show up across top-funnel channels, including brand campaigns, OOH, social, and press, while also driving the day-to-day implementation of these activities together with internal teams and external partners.

We believe you're someone who feels just as at home shaping long-term brand direction as you do rolling up your sleeves to make things happen.

Key Responsibilities

• Co develop and support brand strategies across markets, campaigns and key moments
• Lead planning and execution of brand activations including OOH, paid social and PR
• Own briefs and drive production of brand assets and content with creative and production teams
• Track and analyze brand performance metrics including awareness, engagement and perception
• Identify and recommend new ways to elevate NA-KD's brand presence
• Collaborate closely with PR, influencer marketing, paid media, content and e-com

We believe you are

• Experienced in Brand Marketing with at least +3 years in a similar role
• Strategic and structured with a strong ability to connect brand work to business impact
• Creative and curious with a good understanding of culture, media and consumer behavior
• Comfortable managing multiple projects, timelines and stakeholders
• A strong communicator fluent in English and confident in writing briefs and presenting ideas
• Someone who thrives in a fast moving and collaborative environment

What We Offer

• Global environment
• Personal and professional development
• Freedom to add value/make a difference
• Hybrid Remote policy (Office days & WFH days weekly)
• A number of voluntary benefits

Interested in learning more about NA-KD, our culture, colleagues, and benefits? Visit our career site

*Does this sound like an opportunity for you?*
To submit your application, simply click the "Apply for this job" button below. Please provide your full application in English, including your CV and responses to a few background questions.

We encourage early applications as we follow a continuous selection process. This means we may close the recruitment before the final application day. Don't hesitate to submit your application promptly – we look forward to hearing from you

*Application deadline:*
15/12-2025

Start Date:
ASAP

Location:
Gothenburg HQ, Sweden

Others:
This is a full time permanent position, with an initial probation period of six months.

About NA-KD
We believe in the power of creativity, ambition, and bold ideas. Inspiration drives everything we do, from shaping the future of fashion to telling stories that resonate and creating an environment where people can grow.

Being fast, social, and connected guides how we work, collaborate, and challenge norms together. At NA-KD, you are encouraged to make an impact. We explore new ways of working, push boundaries, and learn from experience, driven by passion, curiosity, and the excitement of what's next.

Our Commitment to Diversity
NA-KD is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

We are NA-KD: a Swedish digital fashion house, offering on-trend clothing and accessories designed to make you feel like the very best version of yourself. Grounded in a fashion-forward mindset, we aim to inspire everyone who appreciates classic aesthetics and on-trend yet easily accessible attire. We offer everything from occasion wear to contemporary everyday wardrobe staples, through a people-first fashion mindset, and exclusive design collaborations. Working year-round with talented forces in the industry we push the envelope in art direction, social media curation, and design, to ensure that our contemporary yet timeless designs reach a global audience.

The Digital Fashion House with a Social-First Approach