Event Marketing Manager

2 days ago

Stockholm, Stockholm, Sweden Sitoo Full time 80,000 - 120,000 per year

Driven by the belief that shopping should be simple and seamless, we help global fashion and lifestyle retailers by fulfilling our mission to create positive shopping experiences — every time, everywhere.

Our vision is to empower retailers with the world's leading Unified Commerce Platform and Point of Sale, removing the barriers between e-commerce, online marketplaces, and brick-and-mortar stores to support new shopping behaviors.

We're a fast-growing Swedish tech company trusted by global retailers in more than 20 countries — a number that keeps growing — and we have no intention of stopping anytime soon. As a member of our team, you'll have the opportunity to influence the future of retail. Are you the Event Marketing Manager we're looking for?

Your mission at Sitoo

Commercial events are a cornerstone of our go-to-market strategy. You will own our end-to-end event engine – from scoping and campaign planning to production, on-site excellence and post-event handoff – and scale both the capacity and quality of our presence across flagship trade shows, partner activations, and Sitoo-hosted formats.


What you will do
  • Own and scale our event engine – drive the overall event strategy, calendar and priorities, and ensure cross-functional collaboration with Sales, Partners and Expansion.
  • Plan and execute events end-to-end – from major trade shows and Sitoo-hosted events to partner activations and webinars. Define objectives, audience, narrative, logistics and success metrics.
  • Lead cross-functional delivery – brief and coordinate Content, Design, Digital and vendors (venues, booth builders, AV, freight) to ensure on-time, high-quality execution.
  • Manage event assets and campaigns – build HubSpot pages, forms and email cadences; handle segmentation, workflows, tracking and reporting; drive pre-event and live social coverage.
  • Ensure on-site excellence – oversee booth build/dismantle, brand consistency and lead capture; represent Sitoo on the ground at priority events.
  • Own budgets and vendor relationships – manage event budgets end-to-end, negotiate with suppliers and track actuals.
  • Measure, optimize and scale – track ROI and pipeline impact, run retrospectives, document learnings and continuously improve playbooks for repeatability.
What you'll bring to the table
  • Proven B2B events/field marketing experience – ideally from SaaS or tech, with strong trade show and event management skills.
  • Project management excellence – able to run complex, multi-stakeholder initiatives calmly, transparently and on time.
  • Hands-on with tools – experienced in Asana/Monday (or similar), Google Workspace and HubSpot Marketing (pages, forms, workflows, automation).
  • AI-savvy - curious about, and preferably experienced with, using AI tools to optimize workflows, improve efficiency, and explore new ways of working in marketing.
  • Strong collaboration skills – confident partner to Sales, Partners and Expansion, with great stakeholder and vendor management.
  • Fluent English – excellent written and verbal communication at native or near-native level.

Why Sitoo

We dare to dream big, we have the courage to keep raising the bar, and we're committed to being a force for good in retail. We believe in an inclusive culture where everyone feels a sense of belonging. We support each other, we win together, we celebrate success together, and we overcome challenges together.

Today, we're more than 100 dedicated experts with a positive and solution-oriented mindset. Most importantly, we take care of each other, and we never forget to have fun. 

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