Media Business Analyst

HAYPP GROUP

We address one of the world's biggest problems – how to end smoking. There are 1,1 billion smokers in the world. Around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives and inspire people to choose smoke-free enjoyment. How? By offering people other nicotine products online.

Haypp Group is one of the Nordics' leading e-commerce groups with eleven store brands, present in seven countries where we serve more than 1 million active consumers. Through brands such as , , etc., we sell nicotine pouches, Swedish style snus online as well as disposable vapes. With our headquarters located on Östgötagatan in Stockholm we are 300 team members mainly but not exclusively based in Sweden. Also, we are an innovative and fast-moving company that is growing rapidly, driving sustainable business and are changing the world in the process. We are currently on an exciting expansion journey, converting more and more smokers to smoke-free alternatives across all our markets globally.

THE ROLE

You will join our Media Partnership team that has the overall responsibility for all media reporting and deeper analysis of consumer behaviours related to our media products for Haypp Group. As a Media Business Analyst in the Media Partnership team, you will work closely together with mainly Media Managers, Ad-operations & International Commercial Managers in different geographies, bridging the gap between media performance insights and business strategy, helping the organization make data-driven decisions. Your responsibility will be to dive into the data and provide deeper insights into performance of the suppliers advertising campaigns, extracting greater value out of our tech stack and ultimately generating greater value for our consumers.

Our e-commerce platforms are optimized and best in class. In addition, we have a cutting-edge ad-serving tech stack and insights platform where we also provide insights for our external partner to better understand consumers, to develop better products. We are currently the world's leading insights provider when it comes to nicotine.

If you are ready to join a team that is making things happen in a brilliant manner and thereby drive a real change in the industry - we have just the challenge for you

Responsibilities: 

• Market & Media Analysis – monitor & evaluate media campaigns across retail media and off-site media. Analyse audience engagement, reach, ROI to identify trends and opportunities
• Business insights & reporting – translate media performance data into actionable business recommendations.
• Collaborate with cross-functional teams to identify business opportunities and develop data-driven strategies.
• Develop and maintain dashboards, reports, and visualizations to track key performance indicators and business metrics.
• Conduct in-depth analysis to collect, clean and interpret large datasets from multiple sources to uncover trends, patterns, and anomalies in the data.
• Drive continuous improvement initiatives by identifying process efficiencies and optimization opportunities.
• Conduct competitor and industry benchmarks and analysis.

WHAT WE WANT FROM YOU

• Bachelor's degree in Business, Marketing, Finance, Economics, or related field.
• Proven experience as a Data Analyst, preferably in a media setting.
• Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights.
• Excellent communication and collaboration skills with the ability to effectively interact with stakeholders at all levels.
• Experience with Google analytics and media ad-serving tools as well as data visualization tools such as Qlik Sense, Tableau, Looker or similar platforms is a plus.
• Ability to thrive in a dynamic and fast-paced environment with changing priorities.

WHAT WE OFFER

We are a value driven company with our values We team up, Innovation Drives Us, Inclusion and Non-Hierarchy and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands-on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited.

Because we recognize that our team members are our most important differentiator, we offer our team members generous benefits. We offer the following perks to everyone at Haypp Group:

• Premium ITP1 occupational pension savings plan
• Insurance plan, including private healthcare
• 30 days of paid vacation
• Parental pay lift
• Wellness allowance of 5,000 SEK per year
• Lots of social happenings

SEND US YOUR APPLICATION TODAY

If this sounds like a place where you would want to contribute and grow, let us know you're interested by submitting your application

Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. We want to offer you great recruitment experience, and if there is anything we can do to make you more comfortable in the process with us, please let us know.

If you have any questions about the role or what it's like to work at Haypp Group in general, feel free to reach out to our responsible recruiter Lea Sjösten at We look forward to hearing from you