Content and CRO

3 days ago

Stockholm, Stockholm, Sweden BabyBjörn AB Full time 450,000 - 750,000 per year

Join one of Sweden's most loved global brands in our mission to make life easier and more fun for families with young children

We are looking for a
Content and CRO (Conversion Rate Optimization) Specialist
to join our D2C team at our headquarters in Sundbyberg. In this role, you will work in an international environment, with great colleagues and play a key part in optimizing our digital presence and driving e-commerce performance.

Key Responsibilities

70% of time:

  • Coordinate online campaigns and product launches in alignment with the Global Commercial Plan.
  • Upload and maintain product content and assets in the e-commerce CMS and ensure product information accuracy.
  • Align with regional teams to execute local commercial initiatives (e.g., Gift with Purchase promotions, localized campaigns, etc.).
  • Merchandise the product assortment according to sales performance and regional needs.
  • Curate and maintain featured products and cross-sell opportunities to optimize conversion and user engagement.

30% of time:

  • Collaborate with the Data Analyst and other stakeholders to develop and implement a comprehensive CRO strategy, ensuring sustainable growth in our conversion rate.
  • Assist when needed with data analysis and reporting in coordination with the Data Analyst to track performance and identify improvement opportunities.
  • Conduct site monitoring to ensure proper functionality, content accuracy, and user experience.
  • Provide support for ad hoc projects and cross-functional initiatives.

Are you the one?

Qualifications

  • Bachelor's degree in marketing, Business, E-commerce, or related field.
  • +3 years of experience in e-commerce, digital marketing, or online merchandising.
  • Strong understanding of CMS tools and product data management.
  • Experience with Google Tag Manager would be appreciated.
  • Excellent organizational skills and attention to detail.
  • Ability to collaborate effectively with global and regional teams.
  • Analytical mindset with familiarity in interpreting sales and campaign data.
  • Fluent English is required, while Swedish and/or any other languages are a plus.

This is a permanent position with a six-month probation period within the D2C team, reporting to the Global Direct-to-Consumer Manager. The position is based at BabyBjörn's HQ in Sundbyberg.

We look forward to receiving your application

Applications will be reviewed on an ongoing basis, so submit yours as soon as possible. The final deadline is November 30, 2025. Apply via Easy Apply on LinkedIn.

For questions about the position, contact HR Business Partner Malena Lindblad at or Global Direct-to-Consumer Manager José Ángel Sarmento at

BabyBjörn AB is a Swedish, family-owned company that has around 190 employees within its Groups and develops, markets, and distributes children´s products, primarily for the age group 0-3 years. The company was founded in 1961, and since then more than 50 million children have been carried in our baby carriers. We have a turnover today of more than SEK 1 billion, and 95% of our sales are exports to more than fifty countries. As we exist for all types of families, no matter their structure, lifestyle, or identity, we strive for this to be reflected in our organization as well. More information is available at

Important information when applying to BabyBjörn AB:

By applying, you consent to BabyBjörn AB storing and potentially using your personal data for recruitment purposes for a period of 24 months following the date on which the data was obtained. Your personal data will not be processed for any purpose other than previously stated, and your data will not be transferred to a third party. For more information about where and for how long we process your personal data, as well as more information about your rights regarding erasure and data portability, please contact us

  • CRO Analyst to Samsung

    3 days ago

    Stockholm, Stockholm, Sweden Digitalenta Full time 550,000 - 850,000 per year

    We are now helping Samsung Nordics to find a driven CRO Analyst for an exciting full-time position based in their Stockholm office (Kista).We're looking for a hands-on CRO (Conversion Rate Optimization) specialist to join the team and play a key role in optimizing the eStore's conversion rates and user experience. You will be a part of the Marcom & CX team,...

  • Website & Content Manager till

    3 days ago

    Stockholm, Stockholm, Sweden Dentalum Full time 432,000 - 720,000 per year

    Vill du kombinera din känsla för kommunikation med ditt intresse för digitala kanaler och SEO – och samtidigt bidra till att utveckla framtidens tandvård? Dentalum är en av Sveriges största tandvårdsgrupper med kliniker över hela landet. Vi befinner oss i en stark tillväxtfas och satsar nu på att ytterligare utveckla vår digitala närvaro....

  • Marketing Manager – Growth

    3 days ago

    Stockholm, Stockholm, Sweden Klarna Full time 90,000 - 120,000 per year

    What you will doYou will be part of Klarna's Web & Content group, responsible for driving global traffic growth and optimizing discoverability across Klarna's digital domains — including , , and the Apple Storefront. Working within the Traffic Acquisition team, you will own and evolve our SEO and AEO strategies, ensuring Klarna leads the way in how...

  • Senior Growth Manager

    3 days ago

    Stockholm, Stockholm, Sweden Wimt Full time 450,000 - 550,000 per year

    Vill du ha en central roll i ett startup på en viktig resa där du får driva användartillväxt med data som kompass och kreativitet som bränsle? Trivs du bäst när du får bygga från grunden och ta ägandeskap över tillväxten? Då kan du vara den Senior Growth Manager vi letar efterOm rollenSom Senior Growth Manager blir du ansvarig för Wimts...

  • Senior Frontend Developer

    3 days ago

    Stockholm, Stockholm, Sweden Desenio Group Full time 80,000 - 120,000 per year

    At Desenio Group, a Swedish e-commerce success story, we're passionate about interior décor and design. Our mission is simple: on-trend, high-quality wall art should be available to everyone. Since our inception, we've expanded our offering and now reach customers in over 30 countries. Inspired by Scandinavian style, we provide a wide range of wall art and...

  • SEO Intern

    3 days ago

    Stockholm, Stockholm, Sweden Precis Full time 300,000 - 600,000 per year

    Stockholm LIA 2 Office: 3 Days a Week Student SiteWe are looking for interns who are eager to learn the ropes of digital marketing – with the goal of making a long career at PrecisThis role is aimed at bachelor's or master's degree students who have an internship period included in their study program. It's a full-time internship.Your main focus is to...

  • Frontend Engineer

    3 days ago

    Stockholm, Stockholm, Sweden Aira Full time 90,000 - 120,000 per year

    Join Aira's mission to transform Europe's energy futureAre you passionate about building exceptional web experiences that drive growth and build iconic brands? Join Aira, a pioneering Swedish tech company, and help us craft our digital front door with cutting-edge frontend technologyAira is at the forefront of clean energy technology. 10% of Europe's CO₂...

  • Acquisition Marketing Manager

    23 hours ago

    Stockholm, Stockholm, Sweden Kognity Full time 80,000 - 120,000 per year

    Education changes lives. But tech hasn't lived up to its promise, yet. At Kognity, we're here to change that.We're a 125-person EdTech scale-up powering learning in 120+ countries. Our intelligent platform combines rich pedagogy with smart AI to help students and teachers thrive — from international schools to US high schools.Why Kognity is the place to...

  • Google Ads Specialist med kundansvar

    3 days ago

    Stockholm, Stockholm, Sweden Pineberry Full time 450,000 - 600,000 per year

    SEM Specialist med kundansvarVill du vara med och skapa digital tillväxt med oss?Vill du kombinera din passion för digital marknadsföring med ansvar för kundrelationer och affärsresultat?Nu söker vi på Pineberry en SEM Specialist med fokus på Google Ads, Microsoft Ads och YouTube – en roll där du både får driva kundernas tillväxt och...

  • Ecommerce Manager

    3 days ago

    Greater Stockholm Metropolitan Area, Sweden e-e48b-4ba0-8698-a6a073d71103 Full time 60,000 - 120,000 per year

    E-commerce ManagerAlmada Label is growing, and we are looking for an E-commerce Manager to join our team. This is a key role within our digital operations, responsible for shaping how customers experience and engage with Almada Label online.This role is both strategic and hands-on. We are seeking someone with a strategic mindset who thrives in a dynamic...

  • Senior Frontend Developer

    3 days ago

    Stockholm, Sweden Desenio Full time 80,000 - 120,000 per year

    At Desenio Group, a Swedish e-commerce success story, we're passionate about interior décor and design. Our mission is simple: on-trend, high-quality wall art should be available to everyone. Since our inception, we've expanded our offering and now reach customers in over 30 countries. Inspired by Scandinavian style, we provide a wide range of wall art and...