Senior CRM Manager

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.

Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.

With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit

We're looking for a Senior CRM Manager with a strong product mindset to join our team. This role offers a unique opportunity to apply your CRM skills and create a unique product experience for our users.

You will play a key role in mapping and enhancing the user journey. By leveraging insights from the CRM, you will contribute to initiatives aimed at improving our users' satisfaction and retention.

• Lead and execute projects within the CRM team, and support different teams by designing and implementing CRM-driven workflows and strategies;
• Design and optimize lifecycle journeys with a focus on retention uplifts and/or churn reduction;
• End-to-end Management of dedicated userflows: setting objectives, defining key performance indicators, hypothesis creation and implementation;
• Collaborate with other teams to integrate CRM mechanics into broader business goals;
• Manage CRM platform: define requirements for product data transferring to CRM Platform together with analytics and dev team, ensure integrity and cleanliness and overseeing the implementation of any system customizations or integration
• Develop innovative segmentation, communication strategies, and A/B testing frameworks, continuously experimenting and analyzing data to drive growth;
• Oversee technical implementation of campaigns, ensuring deliverability and troubleshooting any issues in collaboration with engineering
• Monitor and analyze key CRM performance metrics, preparing detailed reports and providing actionable insights;
• Proactively bring new ideas to improve processes and enhance user experiences

• 5+ years of CRM experience, ideally in high-growth mobile B2C environments with a strong focus on product experimentation
• Strong technical CRM skills, including automation, deliverability, and troubleshooting (Braze experience is a plus)
• Proven expertise in customer lifecycle management, segmentation, and driving measurable results
• Strong understanding of retention mechanics, activation funnels, and behavioral nudges.
• Experience in growing at-scale consumer products and understanding growth via improved user experiences.
• Proficiency in analytical platforms with a data-driven approach to experiment tracking and performance analysis;
• Hands-on experience in managing high-volume communications with precision and attention to detail;
• Comfortable working in cross-functional environments, particularly with developers, and other stakeholders;
• Self-starter with a demonstrated ability to manage multiple projects, meet deadlines, and work independently;
• Results-oriented with a passion for experimentation and continuous improvement;
• Excellent communication and collaboration skills, especially in cross-functional team settings.

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;
• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;
• In-office, remote and hybrid work opportunities;

Relocation package (Cyprus) - optional;
- The equipment whatever you need to be happy and productive;

A premium SIMPLE subscription;

21 days annual leave, plus bank holidays (those observed where you live);
- Flexible hours. We focus on your results, not how long you spend at your desk.

Think deeper: We understand that in order to grow we need to make all our decisions reality-based and change our opinion based on what we learn. We appreciate data coming in various forms – quantitative and qualitative, feedback from users and colleagues, and strong and weak signals.We treat data as the main source for leveraging insights and expect people at every level to have conversations that start with data.

Focus on impact: Results and speed matter. When we are competing to become an A-player in the digital health market, we don't have the luxury of deliberation. We need to make decisions and changes quickly and, swiftly learn from our mistakes.We prioritize what will have the greatest impact and aren't distracted by anything else. We create products that benefit users while we are meeting our metrics.

Take ownership: We seek to improve all facets of our company even in ways beyond our job description. We seek and take responsibility for our actions and their impact. We value and set high expectations for our own work so that it can add to the overall quality and innovation results of the team. Each one of us is empowered to make this company a success, take the lead to resolve disagreements and systemic issues.

Push the limits: We encourage our team to explore new ideas, challenge conventional thinking, and continuously improve work. This mindset can lead to breakthroughs in product development, improved operational efficiency, and increased competitiveness in the market. We believe that a culture and mindset of constantly striving to exceed existing standards, boundaries, or expectations that include innovation, experimentation, and a willingness to take risks, can bring us success. We don't accept what someone says as truth if we disagree with it, no matter what authority that person has in the company and express ourselves directly, not through back channels. We challenge ideas, from policy to product decisions, and always seek to understand the reason behind what we do.

Be a Championship Team: As a part of the championship team, you must improve your own performance constantly also know your teammates, their talents and skills and be focused on a common goal and how to achieve it together. We hold each other accountable for our contribution to the shared success or failure, and we constantly look for ways to help our colleagues to improve and for us to perform better as a team. We collaborate within the team in order to compete with challengers in the outside world. We build relationships of trust. We provide our teammates with the autonomy and support they need to deliver their part of the goal.