Data Scientist

1 week ago

Stockholm, Stockholm, Sweden Toca Boca Full time

  • Stockholm
  • Hybrid


Job Description

Would you like to play a key role in shaping how millions of families discover and engage with Toca Boca's games?

With over 60 million monthly active users, our Marketing Data Scientist will help us understand how players find our games, what keeps them coming back, and how our marketing efforts contribute to long-term joy and growth across our portfolio.

You'll join our Data & Insights team—a multidisciplinary group of data scientists, engineers, analysts, and researchers—working closely with Marketing, Growth, ASO, and CRM to unlock the full value of our marketing ecosystem.

What you'll be doing

As a Marketing Data Scientist at Toca Boca, you'll be the embedded analytics partner for our marketing and growth teams. You will dive into performance across organic, paid, CRM, brand, and ASO channels to uncover the drivers behind our growth. By analysing campaign effectiveness, channel contribution, and competitive trends, you'll help teams understand what truly moves the needle.

You'll apply advanced analytical techniques that go beyond dashboard monitoring. This includes building and improving marketing attribution models, developing segmentations, and diagnosing the impact of marketing activities using rigorous quantitative approaches. Your work will guide strategy and support data-informed decision-making across the organisation.

A key part of the role will involve architecting and maintaining the reporting that powers our marketing efforts. You'll shape acquisition, store, and CRM dashboards and ensure teams have accurate, timely insights at their fingertips. Additionally, you'll collaborate with marketers to design experiments, evaluate outcomes with sound statistical methods, and recommend optimisation steps.

You will also translate complex data into clear, actionable insights for marketing stakeholders and leadership. By connecting marketing signals to in-game behaviours through close partnership with product analytics, you'll help us understand the full player journey—from first touch to long-term value.


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