Commercial Manager, Milk-Based Beverages

1 week ago

Sweden Arla Full time

Are you a commercially driven marketing and sales professional who can set the direction and execute Arla's Milk-Based Beverages (MBB) ambition in Sweden? Join us to plan and deliver our ready-to-drink (RTD) strategy for the iconic brands Starbucks and Pucko in Sweden, combining strategic ownership with hands-on execution to create measurable results.

 

How you will make an impact

In this role, you will lead brand and trade marketing for Starbucks and Pucko RTD products in Sweden, translating market, category and brand strategies into annual plans and best-in-class execution in-store and across channels. You will collaborate closely with Marketing and Sales teams and global stakeholders to ensure locally relevant, high-impact campaigns and initiatives.

  • Develop the annual business plan aligned to market, category and brand strategy/KPIs and lead end-to-end execution.
  • Own channel strategy and drive perfect store execution, securing best-in-class shelf placement, secondary displays and cooler presence.
  • Maximise promotional efficiency and lead selected net revenue management initiatives to balance growth and profitability.
  • Collaborate with global brand teams and external agencies to ensure campaigns are locally relevant and efficiently executed.
  • Drive brand expansion and portfolio performance across Starbucks and Pucko RTD, delivering concrete business results.

The role sits within the MBB team and reports to the MBB Commercial Director (Europe). You will be based at our Arla Sweden office in Solna, working closely with the Swedish Marketing and Sales teams as well as global colleagues.

What will make you successful

A self-starter with a proactive, can-do mindset who learns fast and adapts readily will thrive here. You have the charisma and courage to challenge senior stakeholders, helping to set direction and secure decisions, while determination ensures things get done. You have a commercially driven profile from FMCG marketing, category or sales which equips you to translate consumer, channel, customer and business needs into strategy, propositions and tangible results. You use strong interpersonal skills to build positive relationships, manage complexity and influence internal and external teams; you value collaboration but aren't afraid to challenge to deliver the best outcome. Experience with beverages and impulse categories is an advantage.

What do we offer?

We're committed to professional development and promoting from within. Our positive and collaborative culture will bring out the best in you. You'll join a market leader producing nutritious household‑favourite brands in a way that makes things better for our customers, the farmers who own us and the whole world.

Would you like to join us?

We look forward to receiving your application. We process applications on a continuous basis.

Shape the Future of Dairy 

Arla is a global leader in the dairy industry, committed to enabling good food choices that make life better, providing people with natural, sustainable nourishment, while taking care at every step to ensure Arla is a choice they can feel good about. If you are looking to shape the future with an ambitious global cooperative that truly cares about your growth, where everyone feels valued and empowered, and collaboration is the core of culture, Arla is a choice you can feel good about. 

 
#LI-DNI
Ref.: 104943

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