Head of Brand

Sambla Group is a fintech company with a clear goal – to be your trusted financial partner. We need you, your ambition and your skills on our journey. We have become the fast-growing fintech company that we are today - bridging the gap between borrowers and lenders - thanks to all the 400+ amazing people who work here.
Our success is the result of the commitment to deliver the best customer journey and consumer finance products in the industry. Our vision is to democratize lending and empower customers to improve their personal finances. Through our well known brands such as Sambla, Advisa, Rahalaitos, Omalaina, Rahoitu and DigiFinans we support customers in consolidating and getting the best terms on their loans.
We are now looking for a strategic, hands-on Head of Brand & Design
to define, develop, and drive our brand identity across all consumer and corporate brands within the group. You will be responsible for leading the brand strategy for all brands, ensuring a strong, consistent identity across four Nordic markets, and acting as the central guardian of brand consistency across external marketing, corporate communications, product development, and UX. You will also ensure tight alignment between group-level brand strategy and the commercial priorities of our consumer brands.

Key Responsibilities

• Communicate and lead projects connected to brand strategy, visual identity and brand platforms.
• Develop and implement brand guidelines, ensuring compliance and correct usage across all touchpoints.
• Partner with Corporate Communications, Sustainability, and UX/Design to ensure consistent brand experience across all stakeholder interactions.
• Support Country Marketing Managers in tracking brand equity, awareness, and perception metrics across markets.
• Ensure appropriate design support, whether through internal teams or external brand agencies, and oversee contracts and collaborations with external partners.
• Monitor brand performance and market insights, recommending initiatives to strengthen KPIs such as customer trust, NPS, and conversion impact.

Qualifications & Experience

• 8+ years of proven experience in brand management, strategy, or marketing leadership roles, ideally within fintech, financial services, or other regulated industries.
• Strong track record in managing multi-market brand strategies, preferably across the Nordic region.
• Demonstrated ability to measure and drive brand-related KPIs (e.g., brand awareness, equity, NPS).
• Skilled in stakeholder management, with experience working cross-functionally with marketing, communications, design/UX, and sustainability teams.
• Strategic mindset combined with operational excellence and a hands-on approach.
• Excellent communication skills in English; proficiency in a Nordic language is an advantage.

What We Offer

• Business in mind & people at heart – we deliver results together and celebrate our achievements.
• A varied and challenging role in a multinational and highly innovative company, where we value the development of our employees
• We are strong believers in creating a fun workplace where people enjoy coming to work.
• A friendly culture with openness and respect for one another, with the possibility to influence and make a difference on society and people's everyday lives.

Sambla Group is the new generation of brokers. Our ambition has always been the same - to challenge the banks' offers so that our customers, regardless of the conditions, should always have the same opportunity to obtain the best possible loan solution. Sambla Group has grown to over 400 employees, established itself in Sweden, Norway, Finland and Denmark with offices in all markets.