Head of Brand

Head of Brand & Marketing

Join us at Ruukki Construction as Head of Brand & Marketing and help in bringing sustainable steel-based building solutions to our customers across Europe and beyond with a strong brand and local presence. We are currently in the process of strengthening our marketing capabilities, and in this role, you will play a key part in shaping its structure and ways of working. This is a new exciting position that is created to work holistically to a common Ruukki Construction path to growth.

As Head of Brand & Marketing, you will be responsible for driving the RC cross-market marketing agenda by delivering a comprehensive 360° marketing strategy for one of our two business areas. We are currently looking for two new employees for this role, who will each be responsible for one business area. The two business areas are Roofing solutions and Building Envelopes. The role ensures brand consistency, market relevance, and growth through data-driven insights, strategic planning, and leadership within the marketing community. You will report to Director of Marketing and Communication and the position can either be based in Stockholm or Helsinki.

Main Responsibilities

• Craft and execute annual and 3-year marketing plans aligned with business objectives and market needs.
• Build a holistic, solution-based marketing content toolbox to drive scalability and support initiatives across regions.
• Introduce and leverage data and insights to inform decisions, optimize campaigns, and adjust strategy and direction.
• Serve as a lighthouse for marketing leadership—fostering collaboration, best practices, and a strong marketing community.
• Ensure consistent brand positioning and messaging across all touchpoints and markets.
• Identify strong local ideas and projects, team up on them, and scale for growth across markets.

Requirements

• Minimum 7-10 years of experience in a direct or indirect marketing leadership position
• Bachelor's degree in marketing, or a related field. Master's degree preferred.
• Excellent communication skills.
• Ability to build and maintain strong customer relationships.
• Self-Starter and strong willingness to lead one-self with proven experience of having driven cross-company projects end-to-end.
• Fluency in English and local language
• Experience of Insight work, digital customer/consumer experiences, brand management and development.

Building your tomorrow

At Ruukki, we are shaping the future of construction through decades of steel and construction expertise, empowering people to grow, lead, and innovate. With us, your ideas and development matter and are supported by coaching leadership and a strong culture of trust and collaboration. Whether you're on the factory floor or leading strategic initiatives, your contribution drives our shared success. Join us to grow your strengths, make an impact, and thrive in a company that values renewal, responsibility, and results.

We offer

• A competitive total compensation package that recognizes your skills and contributions.
• Comprehensive health and wellness benefits support your physical and mental health as we prioritize safety and well-being in everything we do.
• Access to continuous professional development programs and clear pathways for career advancement within Ruukki and the wider SSAB Group.

How to apply?

If you believe you would be a great fit for our team, we invite you to submit your application via our recruitment system by We review applications on a rolling basis.

Kindly note that background and health checks, including drug tests, may be part of the recruitment process.

About Ruukki

Ruukki Construction is a supplier of steel-based building products and services for roofs and walls for sustainable buildings. We employ around 1,350 people and have 14 specialized manufacturing sites. Our strong presence in 10 European countries enables us to serve customers locally with our main brands Ruukki and Plannja. Our comparable net sales in 2024 were around EUR 481 million. We are of Nordic origin, part of SSAB, sharing values, and long experience in steel and construction industry.

SSAB is a Nordic and US-based steel company with employees in over 50 countries. SSAB is listed on Nasdaq Stockholm and has a secondary listing on Nasdaq Helsinki.