Senior Data Analyst

HAYPP GROUP

We address one of the world's biggest problems – how to end smoking. There are 1,1 billion smokers in the world. Around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives and inspire people to choose smoke-free enjoyment. How? By offering people other nicotine products online.

Haypp Group is one of the Nordics' leading e-commerce groups with eleven store brands, present in seven countries where we serve more than 1 million active consumers. Through brands such as , , etc., we sell nicotine pouches, Swedish style snus online as well as disposable vapes. With our headquarters located on Östgötagatan in Stockholm we are 300 team members mainly but not exclusively based in Sweden. Also, we are an innovative and fast-moving company that is growing rapidly, driving sustainable business and are changing the world in the process. We are currently on an exciting expansion journey, converting more and more smokers to smoke-free alternatives across all our markets globally.

THE ROLE

As a Senior Data Analyst, you'll lead advanced analytics projects that transform complex data into clear, actionable insights. Your work will ensure data reliability, high-quality reporting, and impactful dashboards that empower teams across the business to make smarter, faster decisions.

As part of Haypp Intelligence, our internal analytics function, you'll deliver insights that enable smarter, data-driven decisions across the business.

This is a role for someone who thrives at the intersection of technology and strategy, where operational analytics meets business impact. You'll dive deep into customer journeys, retention, acquisition funnels, and marketing effectiveness, while enabling self-service analytics and training teams to become truly data-driven.

Key Responsibilities:

• Build and maintain data & semantic models and BI datasets in collaboration with Data Platform.
• Create and maintain company-wide dashboards and data documentation.
• Maintain and QA dashboards and datasets linked to the Analytics Ready Data (ARD) layer.
• Conduct deep-dive analyses on customer journeys, retention, acquisition funnels, product usage, and marketing effectiveness.
• Partner with business stakeholders to define metrics and enable self-service.
• Train business users in BI tools and analytical literacy.
• Execute ad-hoc analyses for internal stakeholders.

WHAT WE WANT FROM YOU

• Advanced SQL, BI modelling (dbt, LookML, DAX), Python/R for data analysis.
• Strong grasp of data visualisation best practices.
• Familiarity with A/B testing, cohort analysis, retention and LTV modelling.
• Excellent problem framing and communication skills.
• 4–7 years of experience in analytics or BI roles, preferably in digital/e-commerce.

Bonus Skills That Make You Stand Out:

• Interest/experience in AI and its use within Analytics.
• Experience supporting self-service analytics and data-driven initiatives.
• Experience with survey analytics and integrating quantitative + qualitative data.

WHAT WE OFFER

We are a value driven company with our values We team up, Innovation Drives Us, Inclusion and Non-Hierarchy and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands-on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited.

Because we recognize that our team members are our most important differentiator, we offer our team members generous benefits. We offer the following perks to everyone at Haypp Group:

• Premium ITP1 occupational pension savings plan
• Insurance plan, including private healthcare
• 30 days of paid vacation
• Parental pay lift
• Wellness allowance of 5,000 SEK per year
• Lots of social happenings

SEND US YOUR APPLICATION TODAY

If this sounds like a place where you would want to contribute and grow, let us know you're interested by submitting your application

Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. We want to offer you great recruitment experience, and if there is anything we can do to make you more comfortable in the process with us, please let us know.

If you have any questions about the role or what it's like to work at Haypp Group in general, feel free to reach out to our responsible recruiter Lea Sjösten at We look forward to hearing from you