CRM Data Scientist

WHAT YOU'LL DO 

As a CRM Data Scientist within the Loyalty & CRM team under Market Activation, you will be at the forefront of recruiting, onboarding and developing customers through our loyalty and membership program. In this global role, your contributions will have a direct and significant impact on our brand strategy.

Your key responsibilities will include: 

• Analyzing customer data to identify trends, patterns, and opportunities for improvement in CRM strategies.
• Building predictive models to forecast customer behavior and preferences.
• Developing and implement machine learning algorithms to enhance customer segmentation, targeting, and personalization efforts.
• Collaborating with the CRM team and the Value stream to design and execute A/B tests and experiments.
• Creating data visualizations and reports to communicate insights to stakeholders.
• Continuously monitoring and evaluating the performance of CRM initiatives and recommend adjustments as needed.
• Staying up to date with industry trends and emerging technologies in data science and CRM.  

WHO YOU'LL WORK WITH 

The Marketing Activation Unit within Marketing is tasked with creating a strategic plan that brings our brand direction to life across various touchpoints. Leveraging data and customer insights, we design comprehensive plans that ensure a seamless and holistic customer experience. 

Loyalty is built through every aspect of our company, from the products we create and the brand we represent to the experiences we offer. When we talk about 'Loyalty', we leverage two key enablers to inform our strategies and tactics: our Membership program and our CRM capabilities.

Membership ensures identification and engagement of our member base, building a direct relationship with our customers. Through CRM activities, we increase the value of customer interactions and drive positive customer base development, generating incremental sales.   

WHO YOU ARE 

To thrive in this role, you bring strong analytical thinking, excellent communication skills, and a collaborative mindset. You're comfortable working in fast-paced environments, translating complex data into actionable insights, and contributing meaningfully to cross-functional teams. You're confident presenting your ideas and solutions to both technical and non-technical stakeholders and are eager to grow your impact through hands-on work and continuous learning. 

We're looking for candidates who have: 

• A Bachelor's or Master's degree in Data Science, Statistics, Economics, Computer Science, Engineering, or a related field.
• 3–5 years of experience in data analysis, machine learning, and working with CRM systems.
• Proficiency in Python and SQL, with the ability to write clean, production-ready code and participate in code reviews.
• Applied knowledge in statistics and machine learning, including model evaluation and optimization.
• Familiarity with Agile development methodologies and version control systems like Git.
• Strong communication skills to present insights and ML solutions to diverse audiences.
• A proactive approach to working independently while collaborating effectively within cross-functional product teams. 

And people who are: 

• Hands-on with customer segmentation, churn prediction, and recommendation systems.
• Familiar with CRM platforms such as Adobe, Salesforce, or HubSpot.
• Experienced with cloud platforms (e.g., Azure, AWS, GCP) and big data tools (e.g., Spark, Hadoop).
• Able to translate business problems into machine learning solutions and define appropriate evaluation metrics.
• Interested in contributing to Communities of Practice or mentoring junior colleagues as part of your growth journey. 

WHO WE ARE 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​

WHY YOU'LL LOVE WORKING HERE 

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. 

Our commitment to an inclusive workplace drives our dynamic and forward-thinking culture. Regardless of your background, origin, or preferences, your application is warmly welcomed. We value diverse perspectives and skills, and every applicant contributes to our vibrant, creative community. Join us and be part of the future we're building. 

JOIN US 

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are. 

Take the next step in your career together with us. The journey starts here. 

This role is based out of Stockholm, Sweden. 

Please note: This is a temporary position for 18 months, ending in May 2027