Senior Brand Manager

Join us at Ruukki Construction as a Senior Brand Manager and help in bringing sustainable steel-based building solutions to our customers across Europe with a strong brand and local presence. We are currently in the process of building a new Marketing Department, and in this role, you will play a key part in shaping its structure and ways of working. This is a new exciting position that is created to work holistically towards a common Ruukki Construction path to growth.

As a Senior Brand Manager, you will work cross-segment and orchestrates shared plans, content, and ways of working. The role will be driving a unified "One Ruukki Construction" brand approach across our segments of Roofing and Building Envelopes. The mission is to create an elevated Ruukki brand awareness focus across all touchpoints in the customer journey. You will report to Director of Marketing and Communication and can work from Stockholm or Helsinki.

Main Responsibilities

• Plan and run the "One Ruukki" marketing workstream
• Build and harmonize cross-segments of our two business areas (Roofing and Building Envelopes) where possible, including work to scale more actions across our three BUs.
• Establish a simple KPI framework and feedback loops to steer priorities (pipeline impact, brand health, brand campaign ROI, content re-use). Also establish these with BUs to interlace sales and marketing.
• Coordinate cross-market brand campaigns, launches, and customer programs with Sales, Product, Digital, and Comms.
• Be the bridge between Product & Services central team and your central marketing team colleagues.
• Champion best practices, upskill teams, and embed common tools/processes to reduce duplication and time-to-market.

Requirements

• Minimum 7-10 years of experience in a direct or indirect marketing/brand leadership position in a b2b or b2c setting.
• Bachelor's degree in marketing, or a related field. Master's degree preferred.
• Excellent communication skills.
• Ability to build and maintain strong customer relationships.
• Fluency in English and local language
• Experience of Insight work, digital customer/consumer experiences, brand management and development.
• Experience and interest in creative development, conceptual and design; with relentless pursuit of brand consistency across touchpoints.

Building your tomorrow
At Ruukki, we are shaping the future of construction through decades of steel and construction expertise, empowering people to grow, lead, and innovate. With us, your ideas and development matter and are supported by coaching leadership and a strong culture of trust and collaboration. Whether you're on the factory floor or leading strategic initiatives, your contribution drives our shared success. Join us to grow your strengths, make an impact, and thrive in a company that values renewal, responsibility, and results.

We offer

• A competitive total compensation package that recognizes your skills and contributions.
• Comprehensive health and wellness benefits support your physical and mental health as we prioritize safety and well-being in everything we do.
• Access to continuous professional development programs and clear pathways for career advancement within Ruukki and the wider SSAB Group.

How to apply?
If you believe you would be a great fit for our team, we invite you to submit your application via our recruitment system by We review applications on a rolling basis.

Kindly note that background and health checks, including drug tests, may be part of the recruitment process.

About Ruukki
Ruukki Construction is a supplier of steel-based building products and services for roofs and walls for sustainable buildings. We employ around 1,350 people and have 14 specialized manufacturing sites. Our strong presence in 10 European countries enables us to serve customers locally with our main brands Ruukki and Plannja. Our comparable net sales in 2024 were around EUR 481 million. We are of Nordic origin, part of SSAB, sharing values, and long experience in steel and construction industry.

SSAB is a Nordic and US-based steel company with employees in over 50 countries. SSAB is listed on Nasdaq Stockholm and has a secondary listing on Nasdaq Helsinki.