Paid Social Specialist

2 days ago

Stockholm, Stockholm, Sweden Nordplay Group Full time 60,000 - 120,000 per year

Paid Social Specialist

We were founded by iGaming veterans with a solid track record of building successful companies. Backed by deep industry knowledge and hands-on experience. We're in an exciting growth phase, fast moving with entrepreneurial energy We operate with a flat structure with the belief that work should be a positive experience. Our culture focuses on autonomy and accountability, giving individuals the freedom to explore their strengths while taking ownership of their contributions. We're committed to creating an environment where personal growth and professional development go hand in hand.

We're looking for someone who can take full ownership of our paid social channels for the Swedish market and turn them into a strong driver of growth across our brands. This is a hands-on role where you'll be planning, executing, and optimising campaigns that bring in new customers and keep them engaged.

What will you be doing?

  • Own and lead all our paid social channels (Meta, Snapchat).
  • Creating and adapting Swedish ad copy and creatives (using in-house tools or external freelancers).
  • Setting up and managing campaigns: targeting, budgets, and bid optimization.
  • Continuously run experiments (A/B tests, audience segmentation, creative testing, bidding strategies).
  • Report and evaluate performance metrics (CPA, ROAS, retention) and provide actionable insights.
  • Collaborate with search marketing colleagues to align cross-channel performance and budgets.

What does success look like?

  • Diversified acquisition channels beyond search PPC.
  • Efficient and scalable paid social activity.
  • High-quality content that resonates with Swedish audiences and reflects brand identity.

Who are you?

  • You are a native-level Swedish speaker with excellent English communication skills.
  • Experience working within a Paid Social Media position with hands-on experience in paid social campaign management.
  • Sharp analytical mindset with decisions backed by data.
  • An eye for quality in both text and visuals with the ability to identify strong creative ideas, craft compelling Swedish ad copy, and deliver professional content even with limited resources.
  • Resourceful in creating and managing creatives without a dedicated design team.
  • Comfortable owning your area, but collaborative when it comes to cross-team projects.
  • You thrive in a fast-moving environment where things change quickly.

What we offer

  • Join an innovative and agile team that's pushing boundaries and shaping the future of the gaming industry.
  • Thrive in a collaborative space where your ideas matter and directly influence our success.
  • Be part of a supportive culture that champions growth, creativity, and a shared drive for excellence.
  • Fun social events. We believe working hard should come with plenty of good times along the way.

Nordplay Group is built on diverse perspectives and open minds. We welcome everyone and are committed to keeping an inclusive environment for all.

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