Field Sales Director Sweden

Are you ready to shape the future of retail sales in Sweden? We're looking for an inspiring leader to take on the role of Field Sales Director Sweden. Your vision and leadership will be key to unlocking new opportunities for both our people and Arla.

"As Field Sales Director at Arla Foods, you'll be an essential part of our Senior Leadership Team—empowering others and making a real difference in the Swedish retail landscape."— Jens Olsson, VP Sales Sweden

How you will make an impact

As Field Sales Director Sweden, you will play a pivotal role in shaping and executing our retail sales strategy. Your leadership will drive the performance, development, and engagement of our field sales force, ensuring we achieve ambitious volume, profit, and execution targets. You will be responsible for both strategic planning and hands-on leadership, making a tangible impact on our business and team culture.

Your key responsibilities will include:

• Leading, developing, and coaching the sales force—including regional sales managers—to build capability, drive performance, and foster talent
• Recruiting, onboarding, and retaining top sales talent, ensuring a high-performing and motivated team
• Designing territories, setting measurable sales targets, and managing performance to deliver on SBRG, net revenue, and market share goals
• Developing and implementing route-to-market strategies and 1–3 year business plans, aligning national and regional sales plans with company objectives
• Driving joint business plans and contract negotiations with key customers and retailers, and following up on execution for both B2B and B2C sales
• Overseeing demand planning, forecasting, and the execution of local activities, including campaigns and category offerings
• Managing P&L for retail field sales, with accountability for budget, pricing governance, and the rollout of field tools (CRM, routing, survey, image-recognition)
• Serving as a member of the Senior Leadership Team (SLT), collaborating closely with the VP of Retail Sales Sweden and other key stakeholders

Your success will be measured by your ability to deliver on volume, value, and execution targets, as well as customer satisfaction and effective team leadership.

What will make you successful

To excel in this role, it is essential to demonstrate inspirational leadership and a strong commitment to people development, fostering a motivated and high-performing team. Success also relies on possessing strategic and commercial acumen, allowing you to align business goals with effective sales strategies. Equally important are excellent communication and influencing skills, which enable you to build strong relationships, negotiate effectively, and drive positive outcomes across diverse stakeholders.

Additionally, we are looking for a candidate with:

• Significant leadership experience (5–8 years), preferably with experience of leading leaders
• A master's degree or equivalent experience
• A proven track record in multicultural and global environments
• Advanced sales competencies (GAP, persuasive selling, solution selling)
• Strong financial acumen and negotiation skills
• Experience in category & space management, stakeholder management, and analytics is highly valued
• High proficiency in Swedish and English, which is required

What do we offer?

At Arla Foods, you'll join a collaborative and ambitious team dedicated to growth and innovation. We offer a dynamic work environment where your ideas and leadership will make a real difference. As part of our Senior Leadership Team, you'll have the opportunity to shape the future of retail sales in Sweden and contribute to our ongoing success.

Arla Foods has collective agreements, and we always ensure to offer good and competitive working conditions. In addition to that, safety and working environment are our top priorities, which is why we, among other things, conduct random drug and alcohol tests.

Would you like to join us?

If you are ready to take the next step in your sales leadership career, apply now to join Arla Foods and make a real impact in the Swedish retail market Please apply as soon as possible, as we will process applications on a continuous basis and close the recruitment once the right candidate is found. For additional information, please contact Jens Olsson, VP Sales Sweden at

Please be aware that any applications or CVs coming through email or direct messages will not be accepted or considered.

Shape the Future of Dairy 

Arla is a global leader in the dairy industry, committed to enabling good food choices that make life better, providing people with natural, sustainable nourishment, while taking care at every step to ensure Arla is a choice they can feel good about. If you are looking to shape the future with an ambitious global cooperative that truly cares about your growth, where everyone feels valued and empowered, and collaboration is the core of culture, Arla is a choice you can feel good about. 

 
 
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